Dr Mumbo

Sexyland – for all your Mothers Day gift needs

Sexyland Mothers day

Last week Dr Mumbo pointed out some rather stereotypical Mothers Day marketing  going on on the 2DayFM website. 

However, it turns out a vacuum was not the only handheld electrical device marketers had in mind for Mothers Day promotions. Step forward adult department store Sexyland.

The store has adapted its TV ad campaign, which managed to cram in a lot of metaphors for sex – into a Mothers’ Day ad, finishing with the tagline  ‘Partner, friend, lover,’make her day on mother’s day’.

Courtesy of Savvy Media Monitoring

Inevitably, Twitter has responded:

Screen Shot 2015-05-04 at 3.21.46 pm Screen Shot 2015-05-04 at 3.21.33 pm

It’s not the first time Sexyland has used Mothers’ Day in a campaign. In 2013, they told Australia “Mum deserves a little luxury.”

Part of Sexylands 2013 Mothers Day campaign.

Part of Sexylands 2013 Mothers Day campaign.

And, as far as we can tell, they used something similar in 2014…
Screen Shot 2015-05-04 at 3.31.26 pm

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