Shock advertising

So here’s a powerful public safety ad.

Dr Mumbo won’t spoil its impact by saying too much about it. Except to warn you not to have your headphones on too loud when you watch.

The person who features, by the way, is YouTube personality Nikkie de Jager who does indeed do makeup tips.

You can read more about it on the UK’s Daily Mail.

(Hat-tip: Luke B)


  1. AdGrunt
    1 Jul 12
    11:29 pm

  2. Or text and drive.

    Or call and drive.

    Or argue and drive.

    Nice. VW hit the mark again.

    No charge for pun.

  3. RC
    2 Jul 12
    10:59 am

  4. Wow – shocking, love it!

  5. Daisy
    2 Jul 12
    11:12 am

  6. I spilled my tea. My public safety message is: don’t drink hot beverages while watching this ad.

  7. Anonymous
    2 Jul 12
    11:14 am

  8. OMG! IThat was shocking in every sense of the word.

  9. Damien
    2 Jul 12
    12:05 pm

  10. Vorsprung durch Schock. Ausgezeichnet.

  11. Bre
    2 Jul 12
    1:40 pm

  12. Shocking in every sense of the word! More public service announcements should follow the same formula.

  13. Surry Hills
    2 Jul 12
    3:17 pm

  14. Great work & to the point. Made me jump up…

  15. DEANA
    3 Jul 12
    8:08 am

  16. People with high blood pressure should not watch this

  17. Circling Sharks
    3 Jul 12
    2:39 pm

  18. Mmm, I think I would’ve enjoyed this more if the screen had actually shattered or something.

    I think this would’ve been more shocking if they hadn’t used such a complex make-up tutorial, I imagine a lot of women would look at this and say “Well, I’m not trying to put rhinestones onto my eyes while driving, so applying lipstick must be okay.” However, I do understand that they are trying to lull us into a sense of security so they can shock us.

    All in all, not the greatest example of shock advertising because I really think that a lot of women will ignore the message.