Sometimes this industry does the right thing
It may be that it was simply never as visible in the days before social media, but it seems to me that this new level of connectivity is allowing the media and marketing industry to do more positive deeds than ever before. Whether global poverty, climate change, male suicide or simple compassion, there seems to be a current industry-led initiative.
This week sees media and marketing agencies being urged to get behind the Tck Tck Tck campaign which is urging 1m Australians to sign a petition on climate change prior to next month’s Copenhagen summit.
The Australian end is being led by Trinity P3’s Darren Woolley with a social media element due to unfold in the next few days. (The Australian Twitter feed is already active).
News Ltd is also set to come to the party with a countdown widget to go on the company’s web sites due to go live later this week. According to Woolley: “There are several ways the industry can use their contacts and relationships to help. Talk to them on Twitter, shoot an ad, create a TVC, blog about it, to create a campaign with an Australian focus but a global message. This is a real opportunity for people to know that they’re making a difference – it’s not like changing a light-bulb or offsetting your carbon footprint: this is life-changing.”
Tim,
Great blog post. One of the most revealing facets of social and participatory media is the conversations about justice issues. These are issues which mass-media television struggles to cover very well. TV struggles to report campaigns as important as tcktcktck because it needs ‘pictures’, and it needs ‘conflict’.
What’s happening on digital platforms is both exciting and liberating. People are building communities around their media, and sharing experiences in real-time.
I found out about tcktcktck, the charter for compassion, and the global poverty project through Twitter networks.
Worth mentioning the IAA’s “HOPENHAGEN” initiative.
A number of agencies have collaborated on the campaign to “turn Copenhagen into Hopenhagen”, and you’ll see more (and can sign the UN petition) at http://www.hopenhagen.org
Several media owners in Oz have agreed to run the ads supporting this initiative.
News & Current Affairs – Basically these shows are losing credibility because they always serve up ‘Fast Food News’ with no substance. Where have all the hard hitting Journalists gone?? i.e. Back when John Hewson was trying to explain the GST here could not get away from the bombarment of question thrown his way by credible Journalists. But when it comes to the likes of Climate Change SCAM where Kevin Rudd could sign away Australia’s Sovereignty & Future in Cpoenhagen next month ($7 Billion per Year + Potential Penalties if we don’t meet or targets). I HAVE NOT SEEN 1 QUESTION on this matter taking Rudd to task on this potential DISASTER.! (BLOODY DISGRACEFUL) where have all the REAL Journalists Gone???
IT IS NO SURPRISE THE PUBLIC ARE FLOCKING TO THE INTERNET TO GET THE REAL TRUTH AS TO WHAT IS REALLY GOING ON IN THIS WORLD!