Spearman Experiment goes wrong for Ten
Ten’s decision to ape Nine’s 20 To 01 is looking increasingly ill-advised with the second outing of The Spearman Experiment losing 30% of its audience on the previous week.
The Magda Szubanski-hosted show rated just 699,000 viewers on Tuesday night, compared to just over a million the week before. When the list-based programme launched last week it was derided as a barely diguised copy of Nine’s show. And last night 20 To 01, hosted by Bert Newton, crushed The Spearman Experiment, rating nearly 1.3m, Nine’s top show of the night.
However, Seven’s RSPCA Animal Rescue beat both shows in the slot, pulling in around 1.5m, according to preliminary ratings from OzTam.
Indeed, the night belonged to Seven, with the visit of a friend from the isle of Lesbos helping Packed To The Rafters to top slot.
Tuesday night’s share:
- Seven: 33.7
- Nine: 24.3
- Ten: 20.0
- ABC1: 12.2
- SBS1 4.5
- GO!: 2.2
- ABC2: 1.8
- ONE: 0.8
- SBS2: 0.4
Tuesday’s top rating TV shows:
- Packed to the Rafters Seven 1.8m
- RSPCA Animal Rescue Seven 1.5m
- Seven News Seven 1.4m
- Last Chance Surgery Seven 1.4m
- Today Tonight Seven 1.4m
- 20 to 1 Nine 1.3m
- Two and a Half Men 7pm Nine 1.2m
- Nine News Nine 1.2m
- Home and Away Seven 1.2m
- A Current Affair Nine 1.2m
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Is it me or has Madga sold her soul to the commercial devils? Clearly, she has to be doing this show for the money, because it is certainly not a project any serious artist would consider doing… especially knowing that it’s a 20 to 1 knock off.
Im so happy that she lost all that wieght with JC, but lets put it into perspective. If someone paid me thousands of dollar a week to drop a few sizes, I would be like “we do I sign” before I hit a 10 hour run. Commercial devils again xxx
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I’d say their drop in numbers is a result of their ambiguity about the nature of the program leading up to episode 1. When you do a teaser you are obviously going to get people tuning in to see what it is; the problem being the show wasn’t anywhere near exciting or novel enough to hold an audience.
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I agree with Nikki,
The show ambiguous adverts made me tune in thinking it would be something different, but when it was some top-ten crappolla – my interest waned and then when the content of said lists contained things – where I’m thinking “really?? people voted for this ” I switched it off.
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The sad thing is, it’s actually better than 20 to 1, due to the fact that with 15 topics to speak about, they can devote a little more time to each.
Also, the celebrity speaking heads are nowhere near as banal as the Channel Nine version.
And they show a bit more respect to each topic, instead of giving it the same old cliched response – like 20 to 1.
Unfortunately – like Bert on his show – Magda just ain’t funny (was she ever?).
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They teased me with their lead-in advts….but they did was simply misled me. And, who are “the people” who voted???? What a croc!!!
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Another example of a broadcaster’s deceptions leading to a short term gain but an overall long term loss.
Ten has just made it that little bit harder to sell their next “new” show…
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Is it just me or are there more misses than hits coming out of TV land these days? How do they decide what to put on and how to promote it? It would seem to involve little more than a blindfold, dart and dartboard at the moment.
Surely the TV stations can get more sophisticated in their approach to programming and scheduling – there must be millions at stake with some of these decisions!
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I agree with the points on ambiguity – I couldn’t work it out from a few ads so just didn’t bother.
This is something I’m used to 9 doing (see a few summers ago when they flogged “Monster House” all cricket season and it lasted two eps).
Adam Paull is spot on – Ten’s undone a bit of cred with viewers by doing this.
Also, does anyone really rate Magda that highly anyway? Gee we lack decent presenters in this country.
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I clicked on this while I was channel surfing and thought it WAS actually 20-1, which I abhor with a passion (cheap television, or what) and promptly switched over to watch what looked like a 20 year old episode of some other show. No wonder we’re disallusioned, what we get fed is rubbish. That said, having seen TV in the US, more isn’t necessarily better 🙂
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I’m glad, after watching them steal vision SBS (World Cup) and Seven (Winter Olympics) had paid good money for. They zoomed out the SBS watermark in the World Cup vision, for goodness sake. How low can you go?
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It was shite!
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