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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Stephanie Rice loses Jaguar endorsement over ‘faggots’ tweet
It didn’t even take 140 characters for swimmer Stephanie Rice to lose her lucrative Jaguar endorsement – 20 did the trick.
Her late night Twitter commentary – “Suck on that faggots” following the Wallabies victory over South Africa – created unwelcome PR coverage for sponsors Jaguar, Davenport, SunRice and Seven.
And this morning, Jaguar said that it had ended its relationship with the Olympic gold winning swimmer.
Jaguar Australia’s marketing and public affairs manager Mark Eedle was quoted today as saying: “We made a decision yesterday, and we’ve terminated the agreement with her. We will be taking the car that she’s been using back.”
At the time of posting, Jaguar had not responded to Mumbrella’s request for comment.
Yesterday Rice issued a statement on her website saying: “I made a comment on Twitter on Saturday night in the excitement of the moment. I did not mean to cause offence and I apologise.”
This morning Rice’s website still says this about Jaguar: “Jaguar and Stephanie have a lot in common…”
September 7th, 2010 at 11:13 am
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Comments
7 Sep 10
11:24 am
Hi Tim
Link is broken
Cheers
7 Sep 10
11:43 am
how cool would it be if they gave the Jag to Mattew Mitcham instead
7 Sep 10
11:44 am
Hi Thomas,
(If you mean the link to the video), we’re finding it’s working sporadically at this end… might be worth trying a couple of times…
Cheers,
Tim – Mumbrella
7 Sep 10
12:46 pm
Jaguar probably didn’t see as much value in Stephanie this year now she’s not competing at the Commonwealth games.
Was probably just a pretty good reason/excuse to terminate a contract as I’m sure there was a clause re: behaviour, or disrepute etc.
Rice was nothing more than a pretty little face for Jag and the penetration and recognition with the brand wasn’t that great.
Davenport and Ch7 have both invested a lot more in Rice to cut her loose just yet.
7 Sep 10
1:27 pm
Spot on Anon333 – perfect opportunity for Jag to cut and run.
Any headlines about Rice being fried or boiled?
7 Sep 10
2:19 pm
I didn’t even know she was sponsored by Jag. Which either means she wasn’t doing a very good job or I’m not rich enough to buy one..
7 Sep 10
2:20 pm
Well she was right about the springboks anyway
7 Sep 10
2:43 pm
Since when did gays have sole ownership of the word faggot?
7 Sep 10
3:03 pm
Well I guess the dumb-jock myth is proven once again. This (edited by Mumbrella) should learn to just swim and keep her dumb, bigoted mouth shut. I guess when you start failing at your sport you need to do something to keep your name in the news. I’m sure this is only the start of this intolerant dimwit’s foot-in-mouth moments. Any sponsor that would even think of hiring this idiot is dumber than she is.
7 Sep 10
3:50 pm
@ Tim – I’m surprised you allow the comments fcrom “Jan” – quite pointless
7 Sep 10
4:10 pm
Justice is served. I don ‘t care how excited she was, childish comments like that don’t improve relationships between people. Australian sports men / women need to learn to win graciously – this is not the first time Aussie sports personalities have intimidated people at the end of a victory – they are becoming famous for it.
7 Sep 10
4:12 pm
I think jan’s comment made perfect sense. We need to stop elevating sporting “heroes” with all this adulation (including sponsorships) because, at the end of the day they almost all fail when they open their mouths. If steffie dedicated herself more to the one thing she’s good at (allegedly swimming) and stopped partying and opening her mouth the world would be a better place and she wouldn’t find herself in another sticky situation with her foolish use of social networking media… did she not learn her lesson last time?
7 Sep 10
4:14 pm
Hi Jan
Well I guess the dumb-Jan myth is proven once again. This (edited by Mumbrella) should learn to just look at websites and keep her dumb, bigoted mouth shut. I guess when you start failing at your career you need to do something to keep your name in the news. I’m sure this is only the start of this intolerant dimwit’s foot-in-mouth moments. Any business that would even think of hiring this idiot is dumber than she is.
x
Eek
7 Sep 10
4:40 pm
I would have thought that making a stupid comment made her a perfect fit with the Jag image.
Maybe they did too……………….
7 Sep 10
7:31 pm
I totally agree with that Donovans comment, Australias so called ‘famous people’ of today are becoming more famous for the wrong thing than the right. Why is she saying sorry to the gays and not to the southafricans. I mean it was addressed to us.
7 Sep 10
7:33 pm
Pity she isnt South African, because she would have more respect and manners for other people and herself.
7 Sep 10
8:08 pm
who cares.Amountain out of a molehill.
7 Sep 10
9:35 pm
Koala….try calling any rugby player some derogatory name to his face and you will very quickly find out who is the mountain and who becomes the molehill. Australia deserved to win – it was a great game – but sport does not need intimidating words / actions. Yes. its war on the field but after that we need good sportsmanship on all sides. Theres also been a couple of Saffers in the past that could also have done with some PR training. . And yes, I am a Saffer but I have had great Aussie friends who would not be happy about what this lady said.
8 Sep 10
9:11 am
Donovan, by “some PR training”, do you mean “not beating cops to death with their bare hands”?
BTW, I agree that she should have apologised to South Africa/ns. What she said was way more racist than it was homophobic.
8 Sep 10
1:27 pm
1) Forced unskippable ads are the number 1 turnoff for looking at videos. See Failblog for further examples
2) Forced unskippable ads which stop and buffer are even worse.
3) Criticizing celebs and journos for what they tweet is the number one way for them to stop tweeting and the public will lose this excellent form of access.
8 Sep 10
1:33 pm
Hi Inq,
Your point being that it’s not comment-worthy when a celeb calls people faggots?
Cheers,
Tim – Mumbrella
8 Sep 10
2:01 pm
I think its pretty nasty to use the term “faggot” . Everyone knows its a pejorative term for gays and its not right.
Subsitute the word “nigger” and see if 7 and Sunrice would stick by her.
Good for Jaguar.
9 Sep 10
1:43 am
Unfortunately, the Association of Surfing Professionals also allows their professional athletes to use “gay” in a derogatory way – broadcast around the world so millions of children can see it. This was the second offense after I had already contacted their International Media manager, Dave Prodan, about a similar piece that had run earlier.
http://www.youtube.com/watch?v=CK3kex9U8r0
9 Sep 10
11:52 am
I was called Faggot first and if anyone should be insulted, it’s me.