Study: Victorians value Herald Sun, New South Welshman like Nine, South Australians prefer Adelaide Advertiser
Research has revealed which media brands in Australia most closely match the personal values of Aussies.
A cultural and lifestyle change monitor called the 2012 AustraliaSCAN study found that while newspaper Herald Sun is favoured by Victorians, TV station Nine is preferred by people in New South Wales.
South Australians prefer the Adelaide Advertiser, while Western Australians go for the ABC.
The research, by Quantum Market Research, quizzed 2000 Aussies through a mix of face to face and self-completion questionnaires. They were asked: “How well do these brands match your own, personal values in life?”
The media brands broken down by region, compared to results from 2007:
Victoria
- 2012: 1. Herald Sun; 2. The ABC; 3. Channel 7; 4. Channel 9; 5. Channel 10
- 2007: 1. Herald Sun; 2. The ABC; 3. Channel 9; 4. Channel 7; 5. Channel 10
New South Wales
- 2012: 1. Channel 9; 2. Channel 7; 3. Channel 10; 4. The ABC; 5. Sunday Telegraph
- 2007: 1. The ABC; 2. Channel 7; 3. Channel 9; 4. Channel 10; 5. The Daily Telegraph
Queensland
- 2012: 1. Channel 7; 2. Channel 9; 3. Channel 10; 4. The ABC; 5. Courier Mail
- 2007: 1. The ABC; 2. Channel 7; 3. Channel 10; 4. Channel 9; 5. The Sunday Mail
South Australia
- 2012: 1. Adelaide Advertiser; 2. Channel 9; 3. Channel 10; 4. Channel 7; 5. Sunday Mail
- 2007: 1. Channel 10; 2. Channel 9; 3. Channel 7; 4. The ABC; 5. SBS
Western Australia
- 2012:1. The ABC; 2. Channel 7; 3. Channel 10; 4. Channel 9; 5. West Australian
- 2007:1. The ABC; 2. Channel 10; 3. Channel 9; 4. Channel 7; 5. SBS (note: Western Australian was not being measured at this time)
wow, how deep!…considering you can’t really buy any newspaper with local content in Adelaide other than the Advertiser, the finding is not too surprising maybe? We really do need more options in this place other than News Ltd. and Fairfax! We live in a very narrow little world down here in Australialand. And, if that mining type person in WA gets much more of Fairfax then the Liberal Party will own all AU newspapers, Yippee!…NOT. Go Crikey tho, at least we have an online alternative.
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How can South Australians “prefer” the only option?
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Hugo, it was preferred media brand – not preferred newspaper. Ergo it’s not the only option.
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victorians value the herald sun?
no wonder the state’s the way it is :rolleyes:
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What a meaningless piece of research
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This research seems like something of a beauty contest, but with less point.
No comparison, trend or context make this suitable for immediate recycling.
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