Santa surfs with ham in Christmas ad for Aldi

Discount retailer Aldi has created a Christmas TV ad that features an army of Santa Clauses who go surfing.

One Santa catches a wave while holding a large chunk of ham. A jingle mixed from classic surf anthem Hawaii Five-0 and Santa’s ‘Ho, ho, ho’ laugh plays in the background.

The ad, which attempts to position Aldi as part of “The perfect Aussie Christmas”, was created by BMF.


  1. Social House Media
    3 Dec 12
    5:39 pm

  2. wow! ’tiss the season for horrible christmas ads!

  3. Pete
    3 Dec 12
    5:57 pm

  4. I think it’s great.

  5. Ron
    3 Dec 12
    6:12 pm

  6. You must be kidding. That was really fun to watch. Best Christmas ad I’ve seen in a while.

  7. Just so i don't get publicly shamed for commenting on a campaign produced by the agency that i work at....
    3 Dec 12
    6:24 pm

  8. i like xmas

  9. Surfer
    3 Dec 12
    6:25 pm

  10. Was this idea thought up by a non surfer?

  11. Officer Krupke
    3 Dec 12
    6:42 pm

  12. This is not the way to advertise food.Sorry.

  13. think before you speak
    3 Dec 12
    7:10 pm

  14. Great spirit. Lighthearted, fun and quirky. Love it.

  15. James
    3 Dec 12
    7:12 pm

  16. I’m an Atheist, but because of that peace that fills the air on Christmas day (well I feel it) I’m all for the xmas spirit. Santa Surfing with a ham, has the same effect on me as the Mario Lanza xmas album. I don’t like it, but I stomach it in the interest of peace and goodwill.

  17. Salty Ham
    3 Dec 12
    7:27 pm

  18. It’s one of those shoots when everyone on shore was splitting their sides as they watched all the great footage they were getting. Then reality hit when they got to the edit suite and realised, it wasn’t that funny after all.

  19. maureen
    3 Dec 12
    8:30 pm

  20. God work marketing team. I have sent to Ireland and England stating this is how we do Xmas in Australia. Love it. makes me happy. Yes an Aussie ad at last.

  21. Surfer
    3 Dec 12
    9:25 pm

  22. @ Maureen. That is it!!!! I bet this ad was created by non Aussies, who see the novelty of Santa surfing in summer. It reminds me of English / Irish backpackers on Bondi Beach.

  23. Elf
    4 Dec 12
    7:02 am

  24. It’s brave and different from any Christmas ad. Congrats.

  25. @ Surfer
    4 Dec 12
    7:24 am

  26. Non Aussies, really, like half this industry?


  27. Bob
    4 Dec 12
    8:51 am

  28. A simple and fun retail ad that consumers will like, will remember and that will sell some hams. Sometimes it’s not such a complicated business! Looks easy to do, but as anyone who has worked on a retail account will know, is actually damned hard to bring to life.

  29. another surfer
    4 Dec 12
    10:52 am

  30. Great fun and surfing is not too bad either – maybe Santa can take Slater out at Pipe this year !!

    4 Dec 12
    11:52 am

  32. @another surfer
    “Great fun and surfing is not too bad either – maybe Santa can take Slater out at Pipe this year !!”
    And then Parko wins YES!!

  33. Sylvia
    4 Dec 12
    11:56 am

  34. So Aldi sells Christmas hams. I didn’t know that, and now I do.

  35. Surfer
    4 Dec 12
    12:08 pm

  36. @comment 13


    A couple of pasty Pome’s probably thought this up, because to them, it is a novelty. However this ad is engaging Aussies, not Pome’s.

    I think this ad would fly over in Blighty for sure, because it would be novel.

  37. another surfer
    4 Dec 12
    12:08 pm

  38. @ Close Out….Yep that is the plan !! Slater out, Parko wins, Santa gets the wave of the contest…

  39. @sylvia
    4 Dec 12
    12:17 pm

  40. Me too… The question now is, are they any good!

  41. I am the general public
    4 Dec 12
    12:40 pm

  42. Don’t like Surfing. Not fussed on Ham. Love this Ad. Well done Aldi and your agency

  43. John Grono
    4 Dec 12
    1:03 pm

  44. I think we now where where the red stain on Sydney’s beaches came from.

  45. nickatnights
    4 Dec 12
    1:05 pm

  46. The trouble with Aldi is that if you serve up Aldi products at your Christmas lunch or dinner everyone thinks you are cheap.

    And nasty.

    Unless of course you live in a Housing Commission apartment.

  47. Richard Moss
    4 Dec 12
    1:51 pm

  48. Ja, but I don sink you are looking deep enough here.

    Aldi, like Santa has come to our sun drenched shores from over the seas, many of their products also surf in from foreign shores. They were not welcomed by all, some were even hostile at their arrival on the scene.

    The Santas are trying to get out via the floatation devices, the coloured stripes of which represent the buoyant duopoly that once existed. But the tide has turned and they come back on a wave of success, brandishing their good in the air, which symbolises their new acceptance.

    Now we all see that the outsiders, Aldi and Santa, once as out of place in Australia as the Christmas ham and the boiled pudding, are accepted by all. This is the kind of thing that makes Australia and an Aussie Christmas.

  49. Wendy chalmers
    5 Dec 12
    6:01 am

  50. Best ad love it well done

  51. reg
    5 Dec 12
    9:46 am

  52. The Santa at 34 seconds is going to get his jingle bells punched in… dropping in like an Aldi ham amongst Woolies Turkeys

  53. Lola
    5 Dec 12
    7:06 pm

  54. Simple idea executed nicely – its a bit of fun at this ‘festive’ time of the year! Cracking spot BMF! Aldi your ads are making their way into my top 5 :)

  55. Luca
    5 Dec 12
    11:01 pm

  56. love the fricken song….. “tanananananananan Ho HO HOO ! .. tanananananananaaaaaaaaa Hoo HoOOoo HOOOOO !

  57. Gregory
    6 Dec 12
    9:32 am

  58. Congratulations Aldi, this ad is brilliant good on you. Proud to be Australian.

  59. lisa
    7 Dec 12
    6:30 pm

  60. Good on you Aldi and for all the Grinches out there, BAA HUMBUG, we like it and it’s so Aussie, thank you to Aldi for tailoring their ads to us and not using recycled European or American ads

  61. sam
    11 Dec 12
    10:19 pm

  62. Best Christmas ad ever. bored with white Christmas. lets celebrate the best Christmas n the world. the aussie Christmas. where we surf and enjoy the sun than sitting shivering in the snow.
    And this ad has just captured that spirit.
    Club Christmas with summer surfing, BMF how did you come up with such a brilliant idea. this is called thinking outside the box.

  63. Cambo
    12 Dec 12
    7:21 pm

  64. Great ad, good light fun, where was it shot?

  65. maureen
    12 Dec 12
    8:54 pm

  66. Wonderful , sharing the Ad with others overseas as they keep asking do I have a BBQ Xmas lunch. No No no. this is more of an Aussie humor , I do not care who made the Ad it is the BEST. I look frward to more. Cheers Maureen.

  67. Severe Astroturfer?
    12 Dec 12
    9:35 pm

  68. @Sam comment 31

  69. Adman
    13 Dec 12
    9:22 am

  70. Ho! Ho! Ho! In a decade of watching Aussie ads I’m hard pressed to recall many good ones. This one I’ll remember.

  71. Ray
    17 Dec 12
    10:20 am

  72. Love it! Great Australian Christmas fun ad!

  73. Peter Rush
    17 Dec 12
    11:21 am

  74. Brilliant sound track.

  75. Tuesday Myst
    18 Dec 12
    11:24 am

  76. What a fantastic ad! Congrats Aldi for giving us a true Aussie Christmas ad to suit our summer free from silly snowmen – I assume anyone who doesn’t understand this ad is not Australian? Now…if only we can get rid of those Reindeer Antlers placed on cars…..

  77. Belinda
    28 Dec 12
    9:31 pm

  78. I am not really into the whole Santa thing, but I do like this ad. It’s light-hearted and not too annoying. The tune is really catchy, and I think kids would see the ad and go “look mum, surfing Santas!” to which the mum replies “Oh really? Oh Aldi has ham for $XX”, which is what the ad should do, grab attention. It’s a good one.

  79. Pommie Surfer
    2 Jan 13
    2:41 pm

  80. It’s not Santa, it’s: Father Christmas!