Sydney just holds off Melbourne as biggest radio market with metro stations adding $35m
The metropolitan commercial radio market grew $35m in the last financial years, buoyed by strong figures in June.
According to the figures sourced by Deloitte and released by Commercial Radio Australia today, metro radio stations saw advertising revenue of $732m for the year to June 30, up 5.06 per cent.
Brisbane had largest percentage growth adding an extra $8m on the previous year (up 7.07 per cent) to finish on $116.293m, while the extra $13m spent in the Melbourne market was the largest cash growth for the period.
However that 6.18 per cent increase in the Victorian capital, taking its total to $224.144m, was not enough to topple Sydney as the biggest radio market.
The harbour city finished the year $11m up on the previous at $226.059m, growth of 5.25 per cent.
Adelaide rose 2.24 per cent to $65.128m (up $1.4m) while Perth was up 1.88 per cent ($1.9m) to $100.719m.
A strong June saw 6.65 per cent overall YOY growth for the month across all metro markets to a total of $70.9m.
Commercial Radio Australia chief executive officer Joan Warner said in a statement: “Interest in radio from advertisers and agencies has been strong this past year. The industry has successfully promoted the strengths of radio to advertisers with our Radio.”
On CRA’s recent It’s A Love Thing brand campaign Warner said: “This campaign highlights not only the loyalty radio listeners have to their favourite radio presenters, stations and shows but also highlights the excellent return on investment (ROI) that advertisers can achieve by using radio by itself and in combination with other media.”
The numbers cover both direct and agency revenue.
2014/15 financial year metro radio revenues:
- Total market: $732.433m (+5.06%)
- Sydney: $226.059m (+5.25%)
- Melbourne: $224.144m (+6.18%)
- Brisbane: $116.293m (+7.07%)
- Perth: $100.719m (+1.88%)
- Adelaide: $65.128m (+2.24%)
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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