Sydney radio ratings: 2DayFM share hits new low as Kyle and Jackie O slip behind ABC 702
ABC 702’s Robbie Buck has overtaken KiisFM’s Kyle and Jackie O to be the second most listened to breakfast show in Sydney, while 2DayFM’s Dan & Maz saw their audience share slip to a new low in the latest GfK radio ratings.
Southern Cross Austereo’s Triple M saw a surge in ratings in every timeslot, including picking up 2 per cent audience share with the Grill Team in breakfast taking them to a 7.8 per cent share, leapfrogging Nova’s Fitzy & Wippa who dropped 0.9 per cent share to 6.2 per cent share.
Buck saw his audience share climb 0.1 per cent in breakfast to 10.3 per cent share, as Kyle Sandilands and Jackie Henderson slipped 0.2 per cent to 10.2 share, while Dan Debuf and Maz Compton dropped back from 2.8 last survey to 2.4 this survey, ahead only of Sky Sports FM’s Big Sports Breakfast which climbed 0.5 per cent to a 2 share.
However Alan Jones still dominates breakfast with 14 per cent audience share, although that was down 1.9 per cent on the previous survey.
The merger of Fairfax Radio and Macquarie Radio network, which was completed in April, did not do much for either network with both dropping 0.7 points, with 2UE dropping to 4.1 per cent and 2GB down to 11.9 per cent, still the dominant share in the market.
2UE sits just 0.1 share point ahead of the station the newly merged network is trying to sell off, 2CH, which also saw a 0.2 per cent share drop in its overall ratings.
WSFM’s Brendan ‘Jonesy’ Jones & Amanda Keller had a slight rise to 8.9 per cent share, with the station overall holding steady in third place on 8.5 per cent share for people 10 plus – up 0.3 points.
2DayFM’s owners Southern Cross Austereo will be hoping the arrival of Hamish Blake & Andy Lee in Drive next month will give the station a shot in the arm after it saw drops across all timeslots except its evenings Scoopla show with Jules Lund and Emma Freedman which was up 0.5 per cent share to a 3.5 share.
In total people it dropped 0.6 points to 2.7 per cent share, well behind nearest commercial FM rival Nova which saw a slide of 0.8 points to a 6.8 per cent share overall.
In Drive Australian Radio Network owned KiisFM’s combination of Dave Hughes and Kate Langbroek is proving a winner with a rise of 1.3 per cent share to 11.3 per cent, with previous favourite Nova’s Kate Ritchie, Tim Blackwood and Marty Sheargold dropping 2.1 points to 9.4 per cent share, in second place.
WSFM’s drive show picked up 1.4 per cent share to move to a 7.6 share, level with SmoothFM, while TripleM’s Merrick Watts gained 1.1 per cent moving up to 7.7 per cent share.
Nova Entertainment’s other station SmoothFM was the most consistent performer holding steady in most timeslots, but dropping 0.7 per cent in Drive and gaining 0.9 per cent at weekends, and moving ahead of Nova with a 7.6 per cent share overall.
WSFM’s Amanda Keller, 2GB’s Ben Fordham, TripleM’s Merrick Watts, Nova’s Michael ‘Wippa’ Wipfli and 2DayFM’s Jules Lund are all appearing on a panel at Mumbrella 360 tomorrow.
Wow, just when you thought 2DayFM couldn’t get any lower…
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Join Sammy Sparrow and Agro on the Hit 1041 2DayFM breakfast show – starts next Monday!
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Would like to see the age group numbers that are listening on smooth. Also their TSL.
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@Listener The age group numbers for smooth are solid across the board. They currently out rate 2Day in 2Days core target.
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Even with a man s**king himself off people wouldn’t listen to Kyle and Jackie O.
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@Radionerd would have thought their core target was 16-39? Would like to see the reach numbers on that. Also TSL.
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Nova will never win breakfast with Fitzy & Wippa- completely wrong fit for Nova key demos.
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2Day FM should get Mikey & Emma from The Edge 96.1.
They would fit the 2Day format so well and bring the ratings back up 100%.
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So good to see quality trump trash… if only by a fraction.
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As with tv raitings , I’ve always said , how can someone in an office some where , tell me what I’m watching or listening to. I have never been phoned up and asked . I would say get more so called “reality tv shows ” off the air , and real tv shows back on. This whole “ratings thing” is a complete joke!
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Just a question, why don’t you sort the ratings highest to lowest so you can see whos at the top instantly? Seems like such an out dated ranking sheet…
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