Telstra hires Proximity boss Adam Good as director of digital media and content

Telstra has hired Adam Good as director of digital media and content.

Australian-born Good joins from Proximity Worldwide, where he was executive vice president, based in San Francisco.

Prior to Proximity, he was executive director of digital innovation at Clemenger Group.

Good joins with a brief to run Telstra’s digital portfolio of entertainment, sports and news and lifestyle. He’ll manage the various verticals in these portfolios – sport, music, games and shopping – and support the digital growth strategy at Sensis.

Good’s career also includes the Asia Pacific presidency of Tribal DDB Worldwide. He was also executive producer of News Interactive and the entertainment of MSN Australia.

Telstra Media’s group MD Rick Ellis: “Adam Good is a highly regarded international digital media executive who will  lead an acceleration of our growth in online and mobile content and services, including e-commerce initiatives. In addition he will support the Sensis growth strategy in new Digital product and services for Australian small and medium businesses.”


  1. eaon pritchard
    28 May 12
    10:45 am

  2. blimey. Congrats Adam.

  3. Kelly Hartigan
    28 May 12
    12:25 pm

  4. Congrats on the new gig Adam.

  5. Trevor
    28 May 12
    4:07 pm

  6. One of the good guys. Well done Adam!

  7. Martin Walsh
    28 May 12
    4:33 pm

  8. Congratulations Adam! Best person for the job 😀

  9. Nick T
    31 May 12
    4:38 pm

  10. Congrats Goody

  11. Rick
    1 Jun 12
    2:15 pm

  12. Goody, all the best trying to grow revenue with the current management at Telstra Advertising

  13. Anonymous
    1 Jun 12
    3:07 pm

  14. Oh so negative Rick. It’s Friday. Suck a dick.