The Iconic dumps PR team

Online shopping website The Iconic has laid off most of its PR team among wider cost cutting moves.

At least three positions have been scrapped, with Angela Khoudair  staying on as the sole PR  representative.

The news emerged in a parting email to media contacts from head of PR and publicity manager Catalina Romano, who revealed that she had lost her job along with Tisha Tryens and Emma Street.

Romano wrote: “Hi All, Happy Friday!  Just a quick email to say I will no longer be the Head of PR at THE ICONIC after today. Sadly, the time has come for me to move on and consequently there will be no more PR department with Tisha and Emma also moving on.  Angela Khoudair will stay on as PR manager so please liaise with her directly for any PR requests until further notice. It’s been a pleasure to work with you and please keep in touch.”

Khoudair has previously worked at Sweaty Betty as a publicist and has been with The Iconic since April last year. She could not be reached for comment at the time of posting. Romano told Mumbrella she was unable to comment.

The Iconic has been ramping up its marketing including a TV ad featuring the Bondi Hipsters.


  1. Ricardo
    8 Jun 13
    9:06 am

  2. I had the previledge to get to know Catalina and Tisha. Great people and outstanding professionals. I’m sure they’ll have no problems landing a job soon. My best wishes to both of them. Stay strong.

  3. Jonathan
    14 Jun 13
    4:38 pm

  4. You guys should dig deeper. They laid off tons of people. Like 20%. Including all of PR, some of online marketing, all of offline marketing, a bunch of IT, buying and ops. They’re a financial basket case. mismanaging cash. misrepresenting every detail you can think of to the media, their investors, the employees. It’s not pretty. There’s more to come, that’s for sure.

  5. thepro
    23 Jun 13
    4:13 pm

  6. You can tell by the stock on the site they are not doing well, the styles are not current, no new stuff is being putup, it has the feel of bargain basement, cheap uncomfortable shoes, very bad styling…etc, they will go bankrupt if their products aren’t up to scratch. And I can’t see that happening anytime soon.