A crowded marketplace is quickly turning into a battle on one side global online giant Netflix on the other challenged local incumbents, as evidenced by the plight EzyFlix and Quickflix. Paul Whybrow explains why local TV Networks must adapt to the emerging viewer norm if they are to survive, let alone thrive.
The ‘Tipping Point’ is a fantastic book by Malcolm Gladwell, with examples of the magic moment when ideas, trends and social behaviour cross a threshold and tip into a new world, where they spread like wildfire and become the new norm.
I look at the recent events in the TV world here and overseas and wonder whether we are hitting that point with the future of television.
Hi Kate, I’ve been in agencies for about 10 years now and have this constant nagging feeling that what I’m doing is just about lining people’s pockets and it’s not actally doing the world any good. I want to make a sifference. How can I do that? Do I need to leave, re-train, drop my salary?
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