Most owners of growing agencies are pretty focused on generating as much new business as their agency can handle.
With a growing whip-smart team and the promise of a long-awaited payday, shiny new client opportunities are the things that dreams are made of. But have you ever had a massive client opportunity come your way that didn’t quite feel right?
The story of the gradual erosion of Australia’s biggest supermarket chain is not a new one. From the once mighty Fresh Food People, to now seeing rapidly declining favourability scores and tales that show some cultural challenges as well, Woolworths are having a tough time of it.
There’s an elephant sitting in the corner. His name is Attribution. We all know he’s there and we all know we need to do something about it, but at the end of the day, it’s just too hard.
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