The Voice falls to 635,000 for Nine

Nine’s second primetime airing of the US version of singing contest The Voice fared even worse then the first on Tuesday night – with ratings falling from Monday’s 669,000 to 635,000.

The two hour show was comprehensively beaten into third place in its timeslot by its commercial competitors Seven and Ten according to preliminary overnight ratings from OzTam.

Even Ten’s reality show Being Lara Bingle outrated The Voice despite falling to its lowest rating of 650,000.

In the key advertising demographics, the show was 10th in the 16-39 age group , ninth in 18-49 and 13th in 25-54 demos.

MasterChef won the night with 1.33m and won the three key advertising demographics.

While Seven’s Winners and Losers at 8.30pm placed fifth in total viewers with 1.073m the show was second across the key advertising demos.

In the battle for breakfast TV, Sunrise beat Today by 10,000 viewers, taking 281,000 to 271,000 respectively. Ten’s Breakfast took 27,000.

Tuesday’s top 15 shows:

1. Masterchef Ten 1.330
2. Seven News Seven 1.270
3. Nine News Nine 1.216
4. Today Tonight Seven 1.156
5. Winners and Losers Seven 1.073
6. A Current Affair Nine 1.004
7. ABC News ABC 0.956
8. Home and Away Seven 0.945
9. Once Upon A Time Seven 0.936
10. NCIS Ten 0.828
11. Ten News Ten 0.805
12. Hot Seat Nine 0.728
13. Pictures of You Seven 0.720
14. 7:30 ABC 0.674
15. Joanna Lumley’s Greek Odyssey ABC 0.668

Tuesday’s channel share:

  1. Seven: 22.0%
  2. Ten: 18.7%
  3. Nine: 15.9%
  4. ABC1: 11.4%
  5. SBS1: 5.1%
  6. GO!: 4.4%
  7. 7mate: 4.0%
  8. Eleven: 3.6%
  9. One: 3.3%
  10. ABC2: 3.1%
  11. 7TWO: 3.1%
  12. Gem: 2.5%
  13. ABC3: 1.2%
  14. SBS2: 1.0%
  15. ABC News 24: 0.7%

Comments


  1. Andy
    11 Jul 12
    12:14 pm

  2. Why do networks insist of flogging something til it dies. The VOICE Australia was a smash. Not only was the US version destined to fail so close to the end of the series, it will seriously damge the appeal of The VOICE Australia 2. Attention spans are shortening…..schedule decision makers are living in the past!!

  3. Janine
    11 Jul 12
    12:17 pm

  4. You should give a state by state figure.Nine consistently wins in Sydney and Melbourne with Today, 6pm News and other shows though nationally 7 seems to pick up numbers in the smaller markets.

  5. georgie
    11 Jul 12
    12:51 pm

  6. Will Nine never learn? all the websites seem to be saying the same thing-the result is known, they are capitalising on the Oz version which was appalling to say the least.Channel Nine wants to rush a second series before the years end.Please no! it wasnt that good-it was the concept that people were drawn to.Try something new!!

  7. Mikey
    11 Jul 12
    2:42 pm

  8. Well bitter sweet for the cast and crew of Tricky Business who pulled in the same numbers and then have 9 axe the series, sending cast and crew to the unemployment line. Arh network television strikes again !!!

  9. Insider
    11 Jul 12
    3:33 pm

  10. It may very well be on Go! Next week. Clearly a flawed decision.

  11. Richard
    11 Jul 12
    3:54 pm

  12. How did Episodes go? Obviously not top 15 but they buried it late.

  13. Graham
    11 Jul 12
    6:42 pm

  14. I’m sure Nine weren’t expecting the same ratings as the Aus version but it’s a great format with pretty amazing talent which you would naturally think would get people watching.