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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
The Week magazine launches $2m marketing campaign

The Week magazine has launched a $2 million marketing campaign with an emphasis on attracting younger readers.
Under the new brand proposition “You’re too busy not to read it” , the campaign will include online and outdoor activity on buses and train station billboards for a month with inserts in metro newspapers and direct mail running until the end of the year.
The campaign was developed by US Sydney with media by Razor and PR by Dennis Rutzou Public Relations.
GM of US Sydney Ryan Bernal told Mumbrella the magazine isn’t for the “unintelligent to get ahead”.
“It’s an intelligent read for smart people. We know how little time people have so this is a way for smart people to get their round-up of news.”
The magazine, published each Friday, is a round-up and discussion of the world’s biggest news stories of the last seven days.
Bernal said the goal was to first increase subscriptions and to attract a younger audience.
“It hasn’t done major above-the-line work previously and the people who actually read it, love it and those people to date have been an older demographic,” he said.
Rebecca Bradberry, marketing director of The Week said: “We want to communicate to the younger audience who we know would benefit from The Week’s concise and engaging format, but perhaps isn’t aware of us from our previous marketing activity.”
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Comments
29 Jun 11
11:48 am
if they want to reach a younger demographic….. go digital der
29 Jun 11
12:12 pm
I read it on occasions, although I’m not entirely certain I’m the intelligent, discerning subscriber they’re pitching for. A lot of it’s just rehashed stuff they take from the Oz, SMH and the Tele and overseas stuff that you can read on any news website (if you’re so inclined). It always leaves me with this feeling of “I just paid money to re-read stuff I read last week.” More fool me, really.
29 Jun 11
12:15 pm
I subscribed to The Week for a trial when it first came out, but didn’t continue. I felt that it packed in too much text on each page, which put me off wading through it.
The content was also quite ‘blokey’, with lots of sporting coverage, other editorial and ads skewed towards men. They want a younger audience, they should also be trying to get more female readers. This DOESN’T mean beauty and weight loss tips (!!) but rather including editorial and ads that appeal equally to men and women.
29 Jun 11
2:07 pm
I dont know, guys, I alsways really enjoy the week. Its a good way to see the different sides of the stories… How the issue is reported from 4 or 5 different newpapers with left and right slants.
I always buy it- although I dont currently have a subscription.
29 Jun 11
2:35 pm
i subscribe, i think it’s well-written and well-curated and is a good way to catch up on last week’s less important news along with broader perspectives
last time i looked, trains and buses were especially well-patronised by younger folk so perhaps the media plan isn’t as silly as Dino thinks? (and some even still read newspapers and deign to open snail-mail – who would have thought!)
der indeed
29 Jun 11
3:55 pm
If they’re trying to get new readers then surely this is a fail? I have no idea what The Week is and these ads tell me nothing about its content or style…unless the answer to both is “boring” because that’s all I get from the images.
29 Jun 11
9:58 pm
Hey, knocking off other people’s yarns – sorry, “aggregation” – works on the web, why not on paper where ad rates are 10 times higher?