The Festival of Media Asia Pacific has extended the deadline for awards submissions until 13 December.
The announcement:
We are pleased to announce that the Awards submissions deadline has been extended until the 13 December 2013.
After receiving a great number of Awards entries and many requests for extra time for submissions, the Festival of Media Asia Pacific Awards are extending the entry deadline. This will give you a further 10 days to submit your best work and ensure you are in the run for one of the most coveted trophies in the media industry.
There are three brand new entering categories for the 2014 Awards Programme:
Best Launch Campaign
Consumer Research Award
The Data Innovation Award
Make sure you impress the judges. See our top tips to make your entry a winner!
Don’t forget, if you or a team member are under 30 years old, you could be eligible to enter theRising Star Award that recognises the best young talent in Asia.
To submit your entries or for further information contact Silvia Palacios, +44 (0)20 7367 6989
Source: press release
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade. Mark Scott has come under fire for his decision to co-publish NSA leaked documents with The Guardian. AAP/Alan PorrittThe ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results.
“Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question.
The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With today's news the Mail Online is set to launch an Australian arm, Alex Hayes looks at what it means for the local media scene.
We could be about to see one of the most exciting periods for Australian journalism there has ever been. But, first, I have one question for you. How much is your house worth?
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
In his monthly Encore column, STW's Chris Savage answers your career and agency questions. Hi Chris,I recently jumped ship and joined a rival agency and it’s fair to say my reputation precedes me. I suppose you could say I made a name for myself as a hard taskmaster but I’ve done a lot of work in recent years to soften my approach. How can I get my new team to see I’m not the bastard they think I am?
This weekend Woolworths can’t wait to give everyone an opportunity to give them a massive kicking
Outstanding I can feel the panic from here. Reminscent of the make your own FWD ad from the US a couple of years ago.
Murf
10 Feb 12
5:45 pm
I have no idea why business perseveres with Facebook. Disaster waiting to happen at every post. Just because the ‘experts’ tell you, you must be on it doesn’t mean you should.
TC
10 Feb 12
5:46 pm
I think their Social Media Manager might be doing a bit of overtime this weekend?? Ha. Smells of the QANTAS social media fail… when will people learn?
Yep, he will be working hard looking for a new job. There is a book in what not to say on twitter/Facebook when trying to promote yourself.,
AdGrunt
10 Feb 12
6:18 pm
FFS. Does no-one learn?
Stu
10 Feb 12
6:19 pm
Dunno – most of the comments on there are fairly benign along the lines of “catch up with my hubby”, “relax and do nothing” etc. Sure there are a few “shop at Coles” and the like thrown in there but nothing too drastic. Yet…
Well, this is what happens when you treat social media, particularly FB, simply as a channel for one-to-many brand marketing in the mode of promotions and competitions etc. I suppose at least they are showing some brand love by even bothering to respond…
I agree it could have been much worse, but why would you leave such an open message on a Friday, but maybe they are ready for some open criticism?
I’m surprised there is not more trolling happening with personal attacks by now… usually you get one or two supporters onboard at this point to still things up a bit more.
So I think it’s not the best but interesting to see how they respond on Monday, my guess is they might just delete the whole post or provide a generic “thanks for your feedback”…. see how well people respond if they do that…
Hmmm...
13 Feb 12
4:48 pm
Not all that smart, but it also goes to show how awful some people can be!
Wow – good to see another media beat-up on a well-known brand just for making the effort to engage in social media. Clearly a slow news day as this non-story has now made it into the SMH. The upside will be good fan growth for Woolies, but I’m amazed that yet another non-event becomes a “news” story. On my quick glance through of the 495 comments on the facebook thread, significantly less than 10% were negative, if that. A whole heap of them were seriously positive, and most were just people randomly engaging.
Not everyone loves every brand. That’s just the way it is. And a random selection of people pushing their own agenda isn’t a news story just because it’s on a forum owned by the brand. If you open up a discussion forum, of any sort, you’ll get negative comments.
So I’d be interested to know what all the haters above would have done differently – not engage at all ? Not open the door ? Or accept that some comments will be negative, and hope not to get noticed by a bored journo who’s having a slow day and feels like beating up on a big brand. From my perspective, the only downside of Woolies activity is that they haven’t responded at all to ANY of the comments.
Look on any brand Facebook page – it’s pretty easy to find the disgruntled customers, the brand detractors, the people recently frustrated and annoyed by life. They always existed and always will. Why beat up on the marketers that are giving it a go ? Because it makes for easy copy in blogs / newspapers – easy to find, easy to write. And we wonder why consumers in general distrust marketers.
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.
It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far.
When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results. “Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question. The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,
Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
And we’re still in the first hour…
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Comments
10 Feb 12
5:41 pm
This will not end well…
10 Feb 12
5:42 pm
Outstanding I can feel the panic from here. Reminscent of the make your own FWD ad from the US a couple of years ago.
10 Feb 12
5:45 pm
I have no idea why business perseveres with Facebook. Disaster waiting to happen at every post. Just because the ‘experts’ tell you, you must be on it doesn’t mean you should.
10 Feb 12
5:46 pm
I think their Social Media Manager might be doing a bit of overtime this weekend?? Ha. Smells of the QANTAS social media fail… when will people learn?
10 Feb 12
5:48 pm
#QantasLuxury
10 Feb 12
6:03 pm
I just hopped onto the page – there’s also a lot of innocuous comments, happy comments, weekend sharing etc.
10 Feb 12
6:08 pm
Yep, he will be working hard looking for a new job. There is a book in what not to say on twitter/Facebook when trying to promote yourself.,
10 Feb 12
6:18 pm
FFS. Does no-one learn?
10 Feb 12
6:19 pm
Dunno – most of the comments on there are fairly benign along the lines of “catch up with my hubby”, “relax and do nothing” etc. Sure there are a few “shop at Coles” and the like thrown in there but nothing too drastic. Yet…
10 Feb 12
6:24 pm
@DMF said it in 5 words… It’s so painful watching ‘big business’ and they’re outdated marketing departments fail and fail again at social media…
10 Feb 12
6:54 pm
They’ve been deleting comments – follow best practice!
10 Feb 12
7:09 pm
It’s even more painful watching people use they’re when they should have used their.
10 Feb 12
7:50 pm
Tim – an invitation to the social media risk management masterclass may be in order.
10 Feb 12
8:15 pm
Oh noes! Negative comments! It happens, you deal with it. Storm, meet teacup. Mountains, molehills etc etc
11 Feb 12
10:15 am
Well, this is what happens when you treat social media, particularly FB, simply as a channel for one-to-many brand marketing in the mode of promotions and competitions etc. I suppose at least they are showing some brand love by even bothering to respond…
12 Feb 12
1:57 pm
Debra Beecraft clearly missed the memo that you’re supposed to tee off on them.
12 Feb 12
2:05 pm
I agree it could have been much worse, but why would you leave such an open message on a Friday, but maybe they are ready for some open criticism?
I’m surprised there is not more trolling happening with personal attacks by now… usually you get one or two supporters onboard at this point to still things up a bit more.
So I think it’s not the best but interesting to see how they respond on Monday, my guess is they might just delete the whole post or provide a generic “thanks for your feedback”…. see how well people respond if they do that…
13 Feb 12
4:48 pm
Not all that smart, but it also goes to show how awful some people can be!
13 Feb 12
6:47 pm
Wow – good to see another media beat-up on a well-known brand just for making the effort to engage in social media. Clearly a slow news day as this non-story has now made it into the SMH. The upside will be good fan growth for Woolies, but I’m amazed that yet another non-event becomes a “news” story. On my quick glance through of the 495 comments on the facebook thread, significantly less than 10% were negative, if that. A whole heap of them were seriously positive, and most were just people randomly engaging.
Not everyone loves every brand. That’s just the way it is. And a random selection of people pushing their own agenda isn’t a news story just because it’s on a forum owned by the brand. If you open up a discussion forum, of any sort, you’ll get negative comments.
So I’d be interested to know what all the haters above would have done differently – not engage at all ? Not open the door ? Or accept that some comments will be negative, and hope not to get noticed by a bored journo who’s having a slow day and feels like beating up on a big brand. From my perspective, the only downside of Woolies activity is that they haven’t responded at all to ANY of the comments.
Look on any brand Facebook page – it’s pretty easy to find the disgruntled customers, the brand detractors, the people recently frustrated and annoyed by life. They always existed and always will. Why beat up on the marketers that are giving it a go ? Because it makes for easy copy in blogs / newspapers – easy to find, easy to write. And we wonder why consumers in general distrust marketers.
14 Feb 12
1:37 pm
Same thing happened too Vodafone on Australia Day -
Screenshot here – http://jamesnorquay.com/vodafo.....ial-media/
The problem is you give your users too much power, this is social media messaging 101.