Tonight’s Gruen challenge: So you think you can be a parent
Experiential agency Play Communication takes on Adelaide agency Fnuky in tonight’s episode of The Gruen Transfer.
The two agencies go head-to-head in The Pitch with the challenge of selling the idea of The Parent Licence.
Play’s ad appears above, with Fnuky’s below it.
Play’s Brendan Fearn said: “We initially explored experiential ideas, however by nature these help to create conversation, engagement and debate which we felt was not the best approach for this government initiative. Instead, we put our experiential hats on and opted for a more traditional TVC that ultimately delivered a powerful and emotional experience, but without the interaction and conversation.”
The Gruen Transfer airs tonight on ABC1 at 9pm. Menawhile, @GruenHQ has tweeted about tonight’s show: “Meanwhile, on tomorrow’s Gruen, how they sell razors, with a meditation from Mr Howcroft on the role of the pubic hair in young men’s lives.
First time Fnuky shows something worth watching. well done!
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Don’t give up the day job, Play.
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It takes all sorts. I’ve no insider info, but I bet Play’s wins. (Quite liked Fnuky’s too).
Cheers,
Tim – Mumbrella
I really like Play’s ad. Doesn’t always have to be funny.
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Both were pretty average. At least Plays has the proper messages in it.
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Will Anderson tweeted
“Next week’s pitch on #gruen is a compulsory parent license. Both great, but one described by Todd as “Possibly the best we have ever had”…
mmm … Think i’m going with Play too Tim!
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Play will win, hands down. Wish they’d included something about being an experiential agency in their quote though, otherwise I might have missed it… 😉
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Play-giarise
Hope Play acknowledge the video clip for Teardrop by Massive Attack – https://www.youtube.com/watch?v=7cL_1bmYCzs&feature=related
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Todd needs his head read.
Neither did much for me.
Then again, I’m an orphan.
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Play’s works if it’s meant to be driving people to an already established programme i.e. getting a card
Fnuky’s was focused on driving debate i.e. supporting the idea of the card
Different things.
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Play’s ad is excellent – powerful and emotive.
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Was Plays add about parenthood or a Family First right to life. Tony abott would have loved it.
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I think Play’s ad completely missed the brief, how on earth did that pitch Australians that we need a parent license?
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Fnuky is awesome!
Humour always does the job for me.
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I thought the top one showing the unborn baby was brilliant. You could almost show it as a pro-life ad. It definitely encouraged me to think about the life of unborn babies.
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do Fnuky work for Red Bull as well?
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Who won?
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the pro life one, won
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Play – Very smart, and effective! Love the choice of the child’s voice, particularly at the end.
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