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Tonight’s Gruen challenge: So you think you can be a parent

Experiential agency Play Communication takes on Adelaide agency Fnuky in tonight’s episode of The Gruen Transfer.

The two agencies go head-to-head in The Pitch with the challenge of selling the idea of The Parent Licence.

Play’s ad appears above, with Fnuky’s below it.

Play’s Brendan Fearn said: “We initially explored experiential ideas, however by nature these help to create conversation, engagement and debate which we felt was not the best approach for this government initiative. Instead, we put our experiential hats on and opted for a more traditional TVC that ultimately delivered a powerful and emotional experience, but without the interaction and conversation.”

The Gruen Transfer airs tonight on ABC1 at 9pm. Menawhile, @GruenHQ has tweeted about tonight’s show: “Meanwhile, on tomorrow’s Gruen, how they sell razors, with a meditation from Mr Howcroft on the role of the pubic hair in young men’s lives.

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