Top Aussie marketing blogs are Digital Buzz, Inspiration Room, Banner Blog and Mumbrella according to Edelman’s BlogLevel

The most influential Australian-based marketing blog is Digital Buzz, according to a new study produced by PR agency Edelman.

Next comes The Inspiration Room, followed by Banner Blog.

Mumbrella, fourth on the list, is the highest placed site focusing on Australian rather than global content.

Other trade titles included in the top 50 include Campaign Brief which is fifth, B&T which is 11th, Marketing magazine which is 32nd and AdNews which is 48th.  

Blog Name Influence Score

Popularity Score

Engagement Score

Trust Score

1 Digital Buzz Blog 80.8 83.8 82.8 83.8
2 The Inspiration Room 71.2 71.2 65.6 70.1
3 Banner Blog V2 69 67.8 64.5 66.7
4 mUmBRELLA 66.7 66.7 63.3 69
5 Campaign Brief 65.6 65.6 61 66.7
6 Brand DNA 59.9 59.9 54 59.9
7 Servant of Chaos 58.7 61 58.7 61
8 Social Network 57.6 58.7 52.9 56.4
9 Personalize Media 56.4 58.7 55.2 56.4
10 Amnesia blog 56.4 57.6 55.2 57.6
11 B&T 56.4 59.9 52.9 59.9
12 Better Communication 56.4 55.2 49.3 55.2
13 Adspace Pioneers 54 55.2 54 54
14 youngie 54 50.5 52.9 50.5
15 Young PR 54 51.7 46.9 49.3
16 Online Marketing Banter 51.7 54 45.7 50.5
17 Media Hunter 50.5 54 51.7 54
18 Consumer Psychologist 49.3 46.9 38.5 45.7
19 A Digital Perspective 49.3 50.5 45.7 49.3
20 PR Warrior 49.3 49.3 46.9 48.1
21 Trevor Cook 48.1 46.9 34.8 45.7
22 The Whistling Duck 46.9 46.9 42.1 46.9
23 threebillion.com 46.9 49.3 40.9 49.3
24 Way Cool Jnr 46.9 48.1 45.7 46.9
25 Pigs Don’t Fly 45.7 46.9 42.1 45.7
26 MatthewGain.com 45.7 48.1 43.3 45.7
27 Untwisted Vortex 45.7 46.9 42.1 46.9
28 Datarati Actionable Insights 44.5 46.9 42.1 48.1
29 acidlabs 43.3 40.9 32.4 38.5
30 Publicis Digital 43.3 42.1 38.5 40.9
31 Dan Pankraz Vs Youth 42.1 43.3 37.3 43.3
32 Marketing Mag 42.1 43.3 27.5 39.7
33 PR Disasters 42.1 40.9 33.6 39.7
34 Tim Longhurst’s Blog 42.1 40.9 37.3 39.7
35 the gloo. 42.1 42.1 37.3 40.9
36 Tailored Web Services 40.9 40.9 31.2 39.7
37 Get Shouty 40.9 37.3 32.4 36.1
38 Sticky 40.9 45.7 37.3 40.9
39 Marketingeasy 39.7 43.3 39.7 42.1
40 Talking Digital 39.7 37.3 38.5 37.3
41 Arrow Internet Marketing 38.5 40.9 33.6 37.3
42 Frontiering Talk 37.3 37.3 33.6 36.1
43 Who’s in control of your 36.1 34.8 29.9 32.4
44 Shifted Pixels 34.8 32.4 25 28.7
45 Matt Granfield.com 34.8 33.6 31.2 32.4
46 Free Beer 34.8 37.3 32.4 34.8
47 eicolab 33.6 32.4 28.7 33.6
48 AdNews 32.4 38.5 15.1 29.9
49 Dominique Hind’s Coll 32.4 31.2 32.4 32.4
50 Creativity in PR 32.4 31.2 31.2 29.9

 

The data comes from a new global tool created by Edelman called BlogLevel. The agency has also updated its TweetLevel tool which allows users to assess the influence of people on Twitter.

According to the agency, the tools “distinguish between people who are ‘idea starters’ – the people who originate ideas or are first to surface news – and the ‘amplifiers’ who spread other peoples’ ideas. BlogLevel algorithm considers the discussions on other social media platforms and search optimization: Unlike other blog ranking tools, BlogLevel ranks importance by how much a post is discussed on Twitter and how optimised the blog’s content is for search.”

The blog ranking is one of several that attempt to assess the influence of Australian marketing bloggers.

AdSpace Pioneers, created by Julian Cole, puts Digital Buzz first, Mumbrella second, Bannerblog third and The Inspiration Room fourth.

And AdAge’s global Power 150 includes as top Australian blog Digital Buzz, followed by Problogger, then Mumbrella.

Comments


    Nice work by Edelman. Matt G comes in at 26 too. Don’t mind if I do!

  1. KimberleyL (from Edelman Australia)
    15 Jul 11
    11:13 am

  2. Thanks Tim and yes, you are the first on the list dedicated to Aussie content – love it! Will be interested to see what others think about the Levels. Have a top weekend. k

  3. Daniel
    15 Jul 11
    11:48 am

  4. Does the tool assess currency? I guess not, the first one that I clicked on hasn’t been updated since August 2009.

  5. Katy
    15 Jul 11
    11:54 am

  6. Great work Aden Hepburn! You are an inspiration :)

  7. MacsMutterings
    15 Jul 11
    12:22 pm

  8. well done Mister

  9. James
    15 Jul 11
    12:31 pm

  10. I think their are many great Australian industry blogs in the market which these types of “surveys”/ “Polls” do not include, I know a bunch out in the market.

    For example just one of my personal blogs in my sig: http://jamesnorquay.com
    ranks (Australian Social/SEO blog) I have been featured on a fair few big US media sites like: Inside Facebook, SEO moz, Search Engine Land to name a few.

    My site score:

    Influence 36.1
    Popularity 42.1
    Engagement 33.6
    Trust 40.9

    Didn’t make the “cut” but…

    Regards,

    James.

  11. Ben
    15 Jul 11
    12:41 pm

  12. Talking digital at number 40?

    Surely Mr Shepherd’s supreme knowledge and uncanny ability to predict the future and basically know everything that no-one else is thinking would have ranked his blog higher??

  13. DT
    15 Jul 11
    3:38 pm

  14. I’m intrigued as to why news sites like AdNews and B&T are included in a blogs ranking… They are not blogs.

  15. The Online Circle
    15 Jul 11
    5:01 pm

  16. We’re all honoured to rank among so many great Australian blogs.

    Congrats to the other blogs!

    Sincerely, The Team at Marketing Easy & The Online Circle

  17. tb
    15 Jul 11
    10:03 pm

  18. it’s just nice to be invited.

  19. Aden Hepburn (Digital Buzz)
    16 Jul 11
    1:16 am

  20. Thanks guys :) and congrats to team at Edelman for launching such a great tool.

  21. Matthew Gain
    16 Jul 11
    5:27 pm

  22. Thanks for all the comments and feedback guys.

    This list is based on Julian Cole’s top 50 Marketing list. It is of course not all inclusive and stupidly doesn’t even include our own blog at http://blog.edelman.com.au (not sure how we missed that one…).

    If there are sites not included that should be don’t hesitate to drop us a not here or on our blog and we will redo the list with additions in a few weeks time.

    Matthew

  23. Blogger cub scout
    17 Jul 11
    10:16 am

  24. Good onya Matthew

    Did you mean knot?

    I dropped a half hitch once. Dib, dib, dib…

  25. Bob
    17 Jul 11
    10:29 am

  26. This is ridiculous. Judging the positions based on starting ideas how are so many aggregators like mumbrella so high ? Campaign brief is ctrl v’d press releases.

  27. Logic
    17 Jul 11
    4:15 pm

  28. I don’t get this list. How do you work out trust and influence? not to mention engagement?

    Maybe I have a different opinion on what trust and influence mean. If someone can tell me how Banner Blog is influential I’d love to know. Only 2 with real influence in top 10 are mumbrella and CB.

  29. Jye
    18 Jul 11
    8:30 am

  30. Very, very chuffed.

  31. Matthew Gain
    18 Jul 11
    10:34 am

  32. @blogger cub scout (great name) yes should be note.

    @logic if you check out the websites for the tools you can see how the scores are calculated. Like anything like this there are multiple ways to assign scores, the approach used on BlogLevel and TweetLevel is just our way.

  33. Gary Hayes
    18 Jul 11
    11:19 am

  34. Great to be in the top 10 & well done to all – Australia has a great group of media bloggers here! But as other commenters said, always interesting why some are missed out of the pool and who would rate high. The Australian Top35 extracted from the global AdAge Power150 which has been tracked weekly for over a year now here http://www.personalizemedia.com/topozblogs/ is close to this list but shows there are quite a few obvious notables missing? But nice to see an alternative to AdAge which is the only 24/7 list of its kind.