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Opinion | Features
Why is advertising so much better in New Zealand than Australia?
Ok, so this isn’t a new observation.
But it really hit home after I watched some TV ads for a kiwi supermarket yesterday that advertising in New Zealand is so much better than much of the crap that is being served up in this country at the moment.
Why is it that Colenso BBDO Auckland can turn something as bland as a supermarket chain into a brand I almost like, while Australian agencies succeed only in either irritating me (Coles) or passing me by unnoticed (Woolies) because the ads are so average?
My memo to your boss
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
Triple J makes further changes to 2010 line up
Triple J’s outgoing breakfast co-host Lindsay McDougall, known as The Doctor, will be the new host of the radio station’s drive time slot from January 4.
The Doctor
The appointment follows the announcement last month that Tom Ballard and Alex Dyson, currently presenters of the weekend breakfast show, would move to the weekday shift, replacing The Doctor, Robbie Buck and Marieke Hardy.
Buck is moving to the ABC’s 702 in Sydney, while Hardy is leaving the radio station.
The drive time show airs from 3pm to 5.30pm weekdays. The Doctor will replace Scott Dooley who is leaving the station.
Hardy said that she would instead focus on her writing and is currently developing a six-part series with ABC1. She will also be working with Andrew Denton’s team on the second 30 Seconds TV series and continue with ABC1′s First Tuesday Book Club.
The incoming breakfast hosts 19-year-old Ballard and and 21-year-old Dyson are believed to be one of the youngest breakfast teams in the country.
December 2nd, 2009 at 4:32 pm
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Comments
2 Dec 09
5:32 pm
Is there any word where Scott Dooley is off to? Doing a Will Anderson, Merrick and Rosso, etc. and off to Nova or Austereo?
2 Dec 09
6:13 pm
Good luck to Tom & Alex I’ve heard them few times on the weekend and as a regular listener to weekdays mornings they are having a pretty huge task to fill Robbie, Marieke and Doctors shoes.
I’m gonna miss you guys you are really cool!!!
2 Dec 09
8:04 pm
Triple J should always be a ‘yoof’ station so can’t disagree with their policy. So why does Richard Kingsmill (who’s done a fantastic job as Triple J music director, to be fair) get to stay on at the age of 44? Surely it’s time to give youth a chance in that gig too?
2 Dec 09
10:38 pm
@ 1.Neil Walker – Richard Kingsmill is Triple J. He knows his sh*t … as much as I love the rest of the youth on that station no one knows up and coming music like him.
Dools however will be missed. Does anyone know where he is going?
3 Dec 09
9:54 am
No-one knows up and coming music like Richard Kingsmill? Please.
When he took over from Frollows people were pretty hopeful but he’s been a disappointment. The station has continued to be as Sydney-centric as ever and is completely hostage to Kingsmill’s personal peccadilloes.
3 Dec 09
1:36 pm
Dools will be missed?? Seriously? I thought he was an insincere tool and would sigh with relief whenever he was unable to do drive. He was alright when he had his drive partner (can’t remember her name) but once on his own… phew. Don’t worry everyone, I’m sure he’ll end up on TV with more inane crap to crack himself up with.
3 Dec 09
2:16 pm
Yes, Dools was a twerp – a patronising, unfunny tool. God, what a relief.
3 Dec 09
2:49 pm
Bill Posters is right. Kingsmill was a goose who refused to even acknowledge electronic music existed as late as 1998. The same Richard Kingsmill who argued with Nick Cave over the name of his own son. The same Richard Kingsmill who argued with the Hartnoll brothers of Orbital fame over how they made their own music. The same Kinsgmill who spat with disgust over a joke Richard James (Aphex Twin) was having with him after telling him a computer programme wrote all of his tunes.
Kingsmill is a litany of arrogance, self-serving taste and blinkered thinking. He has been a dreadful choice of programmer and has done less for up and coming local acts than any of his predecessors…
But I’m hijacking the comments now. I’ll miss Hardy especially.
3 Dec 09
3:41 pm
Does Hardy actually prepare any content or just chime in with picky little digs about everyone else’s comments? I bet she’ll never score such a cushy gig again in the future.
4 Dec 09
12:20 am
You self indulgent idiots. Kingsmill rocks the house. He has forgotten more about music than anyone of you can remember. Playlists are great and varied. Dools is an aquired taste. I think he’s funny and will go far. Surely there a use for a guy that knows more useless shit than anyone on the planet. Hope the doctor loses he voice over christmas
4 Dec 09
8:34 am
I too will miss Hardy especially as she was the only one with any wit. The Doctor struggled so hard to even finish a thought let alone the horrific puns for which he was so keen. Robbie seems to have garnered praise and love basically for not leaving for ten years. He has as much personality as Rosie and he, Marieke and the Doctor were held aloft by their guested segments. They floundered in tedium whenever they had only themselves to fill the air. I look forward to Tim and Alex.
As for Dools, well I feel bad that people found Dools an unfunny tool. Admittedly his strength is interviewing as he can always get his guests to be funny, and almost all of his skits fall flat. But the Doctor on his own in the afternoon? Looks like I’ll be burning CDs to carry in the car.
4 Dec 09
10:05 am
I find Richard Kingsmill to be fine and open minded, barring his contempt when bands like Simple Minds go commercial and he refuses to play their new stuff, but I find him fair and open minded.
I have been listening to JJJ since I moved to Sydney in the 80′s and listened since it started in 1990 in Brisbane and living here JJJ has made a huge difference for the past 19 years in terms of bands and shows that would ignore Brisbane in favour of the two southern capitals. I might be out of the demographic now but I still find them to be fine. I’m also happy Dooley is leaving but sad Robbie is. JJJ – ignore the critics and keep going as you are doing a fine job in Australian radio and you have made a huge difference to Brisbane’s music scene.
4 Dec 09
2:04 pm
what a relief the whole breakfast show is going and I can once again, hopefully, start listening to Triple J mornings. What twits Robbie Buck, the doctor and that other whats her name are. I would rather watch paint dry than have to listen to their stupid dwobble that they called good radio listening. Hoorah for the best move in radio!!! The worst thing to happen is to still have the doctor, and to have him take over from Dools. Dissapointing. But, I can mange not listening to the afternoon crap that will fall from his mouth and enjoy the new morning crew…fingers crossed
4 Dec 09
4:25 pm
I for one am so very glad to see the b’fast team move on. the doctor is such a goon. not funny at all
.
4 Dec 09
5:46 pm
Simple Minds Michael? I don’t think Richard had turned ten years old when Simple Minds ‘went commercial’.
4 Dec 09
11:17 pm
Very much welcoming these changes for 2010. Might start listening more often now that Buck and Dools are history. Have to say I’ve been disappointed with the station since Kingsmill’s been at the helm. A very knowledgeable bloke but the station seems to be adrift and can’t get the right mix of music or personalities behind the microphone.
7 Dec 09
2:19 pm
Kingsmill 44! … try 45 and only a month away from 46. Complete with two kids and a mortgage on a Sydney North Shore house … yes he is so in touch with the demographic!
He is way too arrogant … one of his first moves as Music Director was to cut out the station music meeting.
Glad Robbie has gone from Triple J … just wish he’s leave the airwaves totally.
Think the person that will be most missed is Hardy.
7 Dec 09
10:20 pm
I couldn’t be happier that Scoot ‘Tooly’ is leaving the drivetime slot. Put downs and base digs are an ‘acquired taste’ I suppose but I prefer a bit of thoughtful wit with actual humour. He is almost as unfunny as Will Anderson used to be…in fact….he is worse. He really does belong on commercial radio (I believe he is going to Nova or some other rubbish station) and I am sure he will excell there (apart from the fact that his innuendo will have to be tidied up somewhat….most stations won’t approve.
Tom and Alex – no comment. Don’t listen to morning weekend radio so I have no real opinion one way or another.
I probably need to move on from the whole ‘youth radio’ thing but there is no bloody in between!!!! We have youth radio in Triple J….then radio national (oldies…..end of story) but there is no middle road for those of us that are no longer youths but refuse to let go of our roots!!!
8 Dec 09
9:44 pm
Demographics aside, really there isnt anything like JJJ that offers such a variety without the inane drivel and repetition of a commercial station.
Ive been listening since my teens, the mere hint of commercial radio is enough to literally make me hurl, and Im now well out of my teens but the appeal remains.
Robby,Marieke and The Doctor werent too bad I felt, not as good as past presenters but still better than the commercial alternatives.
Dools humour was random, even a little risque at times but again still better than any other commercial station presenters.
Its the music that makes it!
9 Dec 09
12:06 am
You bunch of undignified nerds! O000hhhh your so brave sitting behind your keyboard insulting everyone! You were better at dungeons and dragons.
9 Dec 09
12:26 am
*you’re
10 Dec 09
12:03 am
Al – I completely agree, nothing like JJJ.
Nesmorbutt – Hello ‘pot’
Dave – I think I love you.
13 Dec 09
6:37 pm
I agree Al. JJJ is everything a commercial radio station isn’t. Quality
14 Dec 09
2:42 am
Dave, you may correct Nesmorbutt’s spelling, but you called Tom ‘Tim’ in an earlier comment.
14 Dec 09
8:15 am
I noticed, and I have been wallowing in shame