Beauty and the Geek wanes but tops key ad demos
Beauty and the Geek: won in key ad demos
Ratings for Beauty and the Geek fell significantly last night, but the Seven show was the most-watched of Thursday in the key advertising demographics.
The hour-long show was no match for last week’s two-hour special, with its audience dropping from 977,000 to 846,000 viewers, according to preliminary overnight ratings from OzTAM.
The geek-to-glory show, which ran from the later time of 8.30pm (last week it aired from 7.30pm), fell from second in the total viewers rankings to eighth.
But it won its time slot, beating CSI on Nine and smashing Law & Order: SUV on Ten, which claimed roughly half of Beauty and the Geek’s audience.
It also topped the key ad demos, 16-39, 18-49 and 25-54, despite being beaten in total viewers by Seven’s Home & Away and Once Upon A Time, which both aired before Beauty and the Geek.
Home & Away and Once Upon A Time were the most watched non-news shows of the night, with 892,000 and 853,000, respectively.
The fourth episode of ABC drama Redfern Now pulled in 620,000, down slightly from 654,000 last week, and down almost exactly 100,000 viewers on its debut.
Ten’s top show was Jamie’s 15 minute meals, which rated with 585,000.
The only two shows that pushed passed the million-mark were Seven News and Nine News.
Thursday’s top 15 shows:
1. Seven News – Seven 1.081m
2. Nine News – Nine 1.069m
3. ABC News – ABC 0.944m
4. Today Tonight – Seven 0.925m
5. A Current Affair – Nine 0.898m
6. Home and Away – Seven 0.892m
7. Once Upon A Time – Seven 0.853m
8. Beauty and the Geek – Seven 0.846m
9. 7:30 – ABC 0.718m
10. Getaway – Nine 0.691m
11. The Big Bang Theory – Nine 0.662m
12. Redfern Now – ABC 0.620m
13. Cricket – Second Test: Session 2 – Nine 0.618m
14. CSI: Crime Scene Investigation – Nine 0.614m
15. CSI: Miami – Nine 0.612m
Thursday’s channel share:
Seven: 21.5%
Nine: 19.3%
ABC1: 13.6%
Ten: 12.3%
SBS1: 5.1%
7mate: 4.4%
Eleven: 4.4%
GO!: 3.8%
7TWO 3.6%
Gem: 3.5%
ABC2: 2.5%
One: 2.7%
ABC3: 1.2%
ABC News 24: 1.2%
SBS2: 0.8%
Redfern Now is a lukewarm attempt at drama. Disappointing ABC. Some great moments, but mainly boring scripts. There’s something too sugar coated about it. It’s already been commissioned for second series, I hope they learn from season 1.
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Even if beauty and geek fell last night, I still do love the show! Very hilarious!
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