Federation University unveiled in Cubed rebrand
The combined University of Ballarat and Monash University Gippsland campus has been rebranded as Federation University Australia in a campaign masterminded by creative agency Cubed Communications.
The campaign includes TV ads, a 90 second cinema ad, radio, online, press and outdoor.
Cubed creative director Bruce Williams said: “The idea sprung from the uni’s new logo, which prominently features the five stars. The vast iconic image of the stars that unite us all is a perfect backdrop to our message. We captured authentic images of the region and its people along the way – including real staff and students of both campuses.”
Mike Chuter, founding partner at Cubed, said: “It’s not every day you get to launch a new university, so we wanted to make sure it was as memorable as possible.”
Phil Crone, manager of marketing and communication at the University of Ballarat said: “This is one of the biggest things to happen to education in Australia for a long time. We needed the launch phase to primarily showcase the new name and what it stands for – a unifying of Ballarat and Gippsland and the combination of the best of these two worlds to create a uni that will give students greater access to the five stars for teaching quality.”
Credits:
Cubed
- Founding Partners and Strategy: Mike Chuter and Kim McDonnell
- Senior Account Manager: Kate Hindley
- Creative Director: Bruce Williams
- Art Directors: Alexei Awan and Carmel Gohar
- Copywriters: Hannah McElhinney and Martin Fleming
- Designer: Jodie Haslam
- Retoucher/Finished Artist: Dave McGovern
Federation University Australia
- Manager, Marketing & Communications: Phillip Crone
- Marketing & Communications: Simone Byrne and Renee Price
Production House:
- SceneOn
- Director: Matt Holcomb
- Producer: Trevor Holcomb
- Executive Producer: Andrew Coyle
- Director of Photography: Shelly Farthing-Dawe
- Production Manager: Vanessa Younger
- Composer: Nathan Goble
- Sound: Tristan Dewey @ Bang Bang Studios
- VFX: Paul Mitchell
- Motion Graphics: Andrew Barry
- Colourist: Fergus Hally
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