Voiceover agency Earcasting launches
Radio advertising executive Ralph van Dijk has established a new company specialising in voiceover work, claiming there are not enough voices in the market, and that audio branding is not taken seriously enough.
The founder of audio agency Eardrum says voices heard on radio and television are largely clichéd, and wants to offer clients a more diverse range with a new division of Eardrum called Earcasting.
“Agencies spend tens of thousands of dollars and many hours working on the visual aspect of making an ad, but they will spend half an hour in the studio recording the voice track that took them 20 minutes to cast,” he said.
“At the very least they’re missing a trick and potentially damaging the brand. Most brands will have extensive guidelines dictating how their visual brand is to be used, but most haven’t given any thought to how their brand sounds. We can find a voice that we believe is unique to a brand in the same way as their brand has a visual identity.”
Hear, hear.
Hats off to the guy. He’s found his niche and is doing everything he can to make it better. Good luck Ralph.
As usual, good point Ralph!
“Ear ear!”
Where is this guy and how quickly can I meet him?!
What’s wrong with Evan from The Secret Life of Us being on everything?
It’s about time – and welcome news for us freelance, non-represented voice artists! Good luck with your venture, Ralph! Shall “keep my ear to the ground” on this one.
It’s called Voice Casting and it’s been happening since the dawn of our industry – any sound studio worth their salt offers voice casting services and most of these studios have developed their own databases of great talent. I’d love to know where Ralph gets his statistics from ““Ninety per cent of voice work is done by five per cent of the actors”. If you listen to the radio or watch TV, you’ll rarely hear the same voice twice – the range of talent being used by Creatives and Producers is greater than it’s ever been… As the saying goes, 87.5% of statistics are made up on the spot.