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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
With newspapers you’re wrong forever
So let’s do some role playing. You’re a sub on The Australian.
Your boss has just given a speech about the health of newspapers.
You’ve got to put a headline on the speech.
Do you a) Check the spelling of the word “newspapers” in the headline or b) Not check the spelling of the word “newspapers” in the headline? Remember, your career may depend on the choice you make.
As an aside, regular readers may recall that in his speech News Ltd boss John Hartigan took Mumbrella to task for our use of the phrase “never wrong for long”. Funnily enough, one of the times it was deployed was after a reader pointed out a typo – we’d also spelled the word as newpapers. But that’s the difference between newspapers and online. With newspapers, you’re wrong forever.
July 3rd, 2009 at 9:13 am
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
Read more »
Latest News
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- Vodafone hands Host creative account
- Slow start for Naomi Robson's new online dating show
- Qantas hires The Lab's GM into key marketing role
- AMP highlights customer-centric approach in new ads
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Latest Comments
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- Ben on Slow start for Naomi Robson’s new online dating show
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Comments
3 Jul 09
9:37 am
Splutter, hilarity and mirth. That is too funny
3 Jul 09
9:39 am
Now, now. We all make misteaks.
3 Jul 09
9:39 am
“Complacency, not the internet, is the enemy of the printed paper…”
hrm…
3 Jul 09
9:42 am
Classic…hahahaha!
3 Jul 09
9:48 am
Amazes me that he even picked on that “slogan”, never wrong for long. To me it sounds like a commitment to correct errors, not, as he seemed to imply, an indication of sloppiness. Is he really saying that either his papers never make a mistake or that they don’t correct them? Talk about an own goal. Then again, although some of what he said was just a plain statement of the obvious, it was otherwise filled with own goals. Not to mention distortions and the smell of fear.
3 Jul 09
9:49 am
Delicious
3 Jul 09
9:59 am
Talk about a gift from the Gods for Mumbrella … the Newpaper Gods, that is!
3 Jul 09
10:17 am
Karma
3 Jul 09
10:44 am
Ahhh, the cosmos is a great leveler
3 Jul 09
11:08 am
Well, my mood just dramatically improved after reading this! Not only hilarious, but an excellent point well made too!
Chortle, snigger and guffaw.
3 Jul 09
11:16 am
That’s what us Gen-Yers would call a massive FAIL.
3 Jul 09
11:46 am
Sacking the subbie would save a few bucks!
3 Jul 09
11:58 am
Funny shit
It doesn’t really matter with typos and spelling mistakes of course, but hopefully the online fix-it-as-you-go ethos won’t ever seep through into matters of factual accuracy.
3 Jul 09
12:20 pm
Another nice headline here,
Would this man to buy a used car?
http://www.theaustralian.news......47,00.html
3 Jul 09
2:55 pm
Tee hee! How marvellous!
3 Jul 09
4:08 pm
Revenge truly is a dish best served cold.
Well done.
3 Jul 09
5:05 pm
I wish there was video of the moment the sub realised.
3 Jul 09
6:02 pm
where’s the typo?
3 Jul 09
6:50 pm
Saving grace for Tim after the rants about Mumbrella & Crickey. You have it spot on Tim, online news can always be edited, the newspaper has to wait for the next day to correct the typo & by then it might be too late.
4 Jul 09
10:32 am
As Prof Higgins said “why in America they haven’t spoken it (English) for years” .Education can be a wonderful thing I was sent Jaywalkers email re Jay Leno and the education standard displayed was abysmal so Hartigan et al it is no surprise.Like the airline industry cut back on maintenance and errors/faults mount
4 Jul 09
7:48 pm
Harto misspelled (in the transcript of the speech and wherever it was published in News Ltd newspapers, the name of WSJ’s editor as Thomsen (it is Thomson).
6 Jul 09
1:41 pm
Aren’t blogs the “new papers”? =P
7 Jul 09
5:15 pm
Newpapers turn into oldpapers…
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