With newspapers you’re wrong forever
So let’s do some role playing. You’re a sub on The Australian.
Your boss has just given a speech about the health of newspapers.
You’ve got to put a headline on the speech.
Do you a) Check the spelling of the word “newspapers” in the headline or b) Not check the spelling of the word “newspapers” in the headline? Remember, your career may depend on the choice you make.
As an aside, regular readers may recall that in his speech News Ltd boss John Hartigan took Mumbrella to task for our use of the phrase “never wrong for long”. Funnily enough, one of the times it was deployed was after a reader pointed out a typo – we’d also spelled the word as newpapers. But that’s the difference between newspapers and online. With newspapers, you’re wrong forever.
Splutter, hilarity and mirth. That is too funny
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Now, now. We all make misteaks.
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“Complacency, not the internet, is the enemy of the printed paper…”
hrm…
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Classic…hahahaha!
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Amazes me that he even picked on that “slogan”, never wrong for long. To me it sounds like a commitment to correct errors, not, as he seemed to imply, an indication of sloppiness. Is he really saying that either his papers never make a mistake or that they don’t correct them? Talk about an own goal. Then again, although some of what he said was just a plain statement of the obvious, it was otherwise filled with own goals. Not to mention distortions and the smell of fear.
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Delicious
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Talk about a gift from the Gods for Mumbrella … the Newpaper Gods, that is!
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Karma
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Ahhh, the cosmos is a great leveler
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Well, my mood just dramatically improved after reading this! Not only hilarious, but an excellent point well made too!
Chortle, snigger and guffaw.
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That’s what us Gen-Yers would call a massive FAIL.
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Sacking the subbie would save a few bucks!
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Funny shit
It doesn’t really matter with typos and spelling mistakes of course, but hopefully the online fix-it-as-you-go ethos won’t ever seep through into matters of factual accuracy.
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Another nice headline here,
Would this man to buy a used car?
http://www.theaustralian.news......47,00.html
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Tee hee! How marvellous!
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Revenge truly is a dish best served cold.
Well done.
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I wish there was video of the moment the sub realised.
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where’s the typo?
Saving grace for Tim after the rants about Mumbrella & Crickey. You have it spot on Tim, online news can always be edited, the newspaper has to wait for the next day to correct the typo & by then it might be too late.
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As Prof Higgins said “why in America they haven’t spoken it (English) for years” .Education can be a wonderful thing I was sent Jaywalkers email re Jay Leno and the education standard displayed was abysmal so Hartigan et al it is no surprise.Like the airline industry cut back on maintenance and errors/faults mount
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Harto misspelled (in the transcript of the speech and wherever it was published in News Ltd newspapers, the name of WSJ’s editor as Thomsen (it is Thomson).
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Aren’t blogs the “new papers”? =P
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Newpapers turn into oldpapers…
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