Woolworths introduces ‘Sticky specials’ marketing innovation

Woolworths has launched a marketing initiative that enables its customers to peel off a sticker from a catalog and stick it on a product they want a discount on.

Promoted through a TV ad created by Droga5 that launched this week, the ‘Sticky specials’ campaign explains how to use the innovation via Woolies’ green pea animated character.

As well as an ad campaign, Woolies has uploaded an explanatory video to its YouTube channel.

The promotion starts on 12 September.


  1. Kanye
    11 Sep 12
    1:04 pm

  2. What an unfortunate name for a product. Great idea though.

  3. Cory
    11 Sep 12
    2:15 pm

  4. Coupons are back baby!

  5. Officer Krupke
    11 Sep 12
    2:38 pm

  6. just seems incredibly complicated in this time poor world.just tell me the price.

  7. Nat
    11 Sep 12
    4:43 pm

  8. I wonder what type of restrictions they put on it though. Surely a can of coke at $2.20 or whatever it is they wont allow $2 off….

  9. Not so fast Woolies.
    11 Sep 12
    7:16 pm

  10. So you have to take along the sheet of stickers, all specifically tied to brand or product, match up the ones you can and then attach them to the product to get the discount.

    Are you kidding? Could this be any harder?

    And to think that the pea start out by mocking the complexity of Coles “My Five” Dawn French discounts.

  11. I thought fools read the other one?
    11 Sep 12
    8:12 pm

  12. Guys this is pure and simple a brilliant idea. Well done all involved.

  13. Just another marketing con
    11 Sep 12
    10:04 pm

  14. This is just another marketing con. Front of the catalogue says you can “save” $18.50 BUT that is only if you buy EVERY product. Mostly expensive name brands.

    Also, unlike normal specials, you can only get one item at this discounted price.

    Very misleading. Its made out to be fun but just another way to get you into the store.

    I certainly won’t be shopping there!

  15. Peter
    12 Sep 12
    12:24 am

  16. Not sure what Woolworths Limited is getting at with Dick Smiths “Dicks Quickies” specials and now Woolworths’ “Sticky Specials”

  17. S
    12 Sep 12
    8:31 am

  18. I like the idea, reminds me of the old days of switching price stickers – and now they’re doing it legally ha ha ha

  19. Stickers? Really?
    12 Sep 12
    9:12 am

  20. This could have been so much simpler and saved a few trees on the way.

  21. DaveReporter
    12 Sep 12
    10:16 am

  22. Fun – yeah. As much fun as going through the automated checkout – listening to that annoying voice ad nauseum and packing your own bags. More fun – how about we get to drive out the warehouse and help stack the shelves whilst you are at it?

    Sorry – this is not campaign, genius. This is either a kindergarten prank or a moron at the wheel.

    Mine went straight to the bin.

  23. derrick
    12 Sep 12
    11:07 am

  24. they should have famous voices doing the auto check out.

    id like a Clint Eastwood snarl…

    “Do you require a receipt”

  25. Scoop
    12 Sep 12
    1:14 pm

  26. It is the first supermarket brochure I have ever receieved in the mail that was wrapped in a plastic seal bag, like it was some sort of style magazine.

  27. eaon pritchard
    12 Sep 12
    1:38 pm

  28. It’s something but it’s not innovation.
    What customer problem does this solve, exactly?

  29. Dan German
    12 Sep 12
    2:11 pm

  30. Coupons! What an amazing concept! Ho about they just offer lower prices and less hassle?

  31. Deborah
    12 Sep 12
    2:46 pm

  32. Love this idea and the ad!

  33. EP
    12 Sep 12
    5:11 pm

  34. Hmmm….I feel an ACA/TT “current affairs” story coming on…….

  35. Angel Rat
    15 Sep 12
    12:09 pm

  36. Mildly amusing fun to put stickers on things, but if you can understand the receipt you are doing better than me… in the end I have no idea whether I actually got the discounts or not!

  37. Daniel
    19 Sep 12
    7:48 pm

  38. waste of time, just put them on special woolworths and stop wasting peoples time with what will be a short term gimmick. Struggling with ideas??

  39. Bryan
    20 Sep 12
    10:58 pm

  40. why do we even need this? Just mark them down as a special.

    have they not even considered the amount they’ll save just by not printing these things out.

    these new ways of shopping is putting me off this duopoly that we have in australia!

  41. Pascoe
    3 Oct 12
    12:00 pm

  42. Sticky Specials has now finished.

    I don’t know if this was always the plan, or if they didn’t have any success with them.


  43. Pascoe
    3 Oct 12
    12:03 pm

  44. Looks like someone forget to tell with search agency – the Google AdWords ads are still running – https://www.evernote.com/shard/s1/sh/b472a517-bfc6-4023-9238-7bd6cd32a396/951886830ab65931799131461fde3033