19 Crimes plays on Brexit with convict campaign

December 17, 2019 3:49

Ahead of the general election in the UK last week, 19 Crimes – an Australian wine label which highlights the stories of Australian convicts – joined in on the Brexit conversation with provocative ads appearing in newspapers.

The ad in the UK bore the line ‘You Got a Vote, We Got a Boat’, and ran in the Metro, Evening Standard, Guardian and Times as the nation waited for the result of the election. The Australian ad stated ‘We Didn’t Want to Leave Europe Either’, in the Herald Sun, Courier Mail and Daily Telegraph. Both ads displayed images of the convicts that are used on 19 Crimes’ bottles.

19 Crimes entered the Brexit conversation in the UK with ads running in its papers during the election

Both the Australian and UK ads were placed in the papers alongside stories about Brexit.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

19 Wines Angus Lilley Simon Langley Treasury Wine Estates Wunderman Thompson

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19 Crimes plays on Brexit with convict campaign

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