2015 Annual: Top media account moves

annual2015 (1)The global chaos of ‘mediapalooza’ and a number of major domestic media pitches made 2015 arguably the biggest year ever for media account moves. Nic Christensen looks at some of the biggest pitches of the year. 

  • iiNet pitches, retained by OMD WA only to then be moved inhouse 

iinetThe year began with all eyes on the biggest media account in Western Australia the $20m iiNet account which had gone to pitch in November.

OMD WA would fight a rearguard action with the help of its network to retain the account, winning the pitch following a shootout with Initiative and Mindshare. 

Unfortunately the victory was short lived with TPG buying the business during the course of the pitch the new management would eventually choose to move the media buying inhouse, resulting in OMD WA, which is owned by Marketforce losing the account.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.