A streaming business, not a TV business: What to expect tonight at Foxtel’s upfront
It’s upfront season, and tonight the Foxtel Group will be revealing its big plans and plays for 2024. Andrew Murray, head of trading at UM Australia, takes a look at what we might expect.
This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.
It is expected Foxtel will focus on a shift towards being more of a streaming business, rather than a television business.
Off the back of the success of Kayo and Binge, which have strong customer bases we could see their traditional (cable and satellite) services have a plan to move this way. There is an interest from UM team and our clients to understand how the launch of Binge has gone for their foundation clients.
