AANA boss Josh Faulks: ‘Now is not the time to be cutting marketing budgets’

Economic headwinds, rising inflation and whispers of recession are no reason to cut marketing budgets, according to the new CEO of the AANA, Josh Faulks, who told Mumbrella now is the time for quite the opposite.

“We’re all seeing that the industry’s facing some pretty big challenges at the moment,” he told this week’s Mumbrellacast, adding that the challenges are causing changes to consumer and corporate behaviour.

Faulks: ‘It’s a pretty tough time for the industry’