AANA expands on code governing green claims in advertising

Tim Burrowes

January 21, 2010 12:41

The Australian Association of National Advertisers has released further details of its new code guiding environmental claims in marketing and advertising.

The AANA Environmental Claims in Advertising and Marketing Code, which came into effect on January 1, now includes a Practice Note which provides clause by clause guidance and examples to assist advertisers and marketers in interpreting and adhering to the Code.

It will also be used to guide the Advertising Standards Board in adjudicating complaints under the Code.

Scott McClellan, AANA chief exectuive, said: “Marketers and advertisers will also gain a better understanding of the regulatory and practical intent of the Code, which will help them to ensure that accurate, specific and straightforward information about the environmental characteristics and qualities of their products and services is provided to consumers.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.