Oriel ad blocking management technology launches for Australian publishers

UK ad blocking management technology Oriel has joined with local media tech agency, Teleskope, to bring its technology to Australian publishers.

The platform enables publishers to re-engage their ad-blocking audiences in exchange for access to content. In private pre-launch trials, Oriel claims up to 40% of ad-blocking users opted to view ads.

Publishers are underestimating the effect of ad and analytics blocking on their sites, says Oriel’s research which found nearly a third of ad block users are also blocking analytics with growing use of plug-ins such as uBlock Origin.

Adoption of ad blocking expected to further accelerate with announcements of Chrome and Safari adding a blocker natively into the browser.

Teleskope co-founder Dinesh Arasaratnam said: “We think in many cases [publishers] can be underestimating the issue because new ad blockers such as uBlock Origin are blocking analytics as well as ads.”

Teleskope are currently offering Australian publishers a period of free measurement and analytics.

Co-founder Gavin Merwood, said: “Ad blocking is the number one issue for major publishers across the world right now.

“We’re excited to kick off our new venture by partnering with a globally leading solution to ad blocking, Oriel, as it will allow publishers to understand the extent of the problem and take action.”

Founder Dinesh Arasaratnam said: “Teleskope is focused on bringing the best technology to our network of local publishers to help them solve problems and grow revenue.

“We did our research and found that Oriel is one of the leading solutions to ad blocking globally and one which opens up additional revenue streams for publishers.”

Headquartered in Australia, Teleskope has an on-ground presence in 12 countries and focuses primarily on the APAC region.


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