Oriel ad blocking management technology launches for Australian publishers
UK ad blocking management technology Oriel has joined with local media tech agency, Teleskope, to bring its technology to Australian publishers.
The platform enables publishers to re-engage their ad-blocking audiences in exchange for access to content. In private pre-launch trials, Oriel claims up to 40% of ad-blocking users opted to view ads.
Publishers are underestimating the effect of ad and analytics blocking on their sites, says Oriel’s research which found nearly a third of ad block users are also blocking analytics with growing use of plug-ins such as uBlock Origin.
Adoption of ad blocking expected to further accelerate with announcements of Chrome and Safari adding a blocker natively into the browser.
Teleskope co-founder Dinesh Arasaratnam said: “We think in many cases [publishers] can be underestimating the issue because new ad blockers such as uBlock Origin are blocking analytics as well as ads.”
Teleskope are currently offering Australian publishers a period of free measurement and analytics.
Co-founder Gavin Merwood, said: “Ad blocking is the number one issue for major publishers across the world right now.
“We’re excited to kick off our new venture by partnering with a globally leading solution to ad blocking, Oriel, as it will allow publishers to understand the extent of the problem and take action.”
Founder Dinesh Arasaratnam said: “Teleskope is focused on bringing the best technology to our network of local publishers to help them solve problems and grow revenue.
“We did our research and found that Oriel is one of the leading solutions to ad blocking globally and one which opens up additional revenue streams for publishers.”
Headquartered in Australia, Teleskope has an on-ground presence in 12 countries and focuses primarily on the APAC region.
‘…Oriel’s research which found nearly a third of ad block users are also blocking analytics with growing use of plug-ins such as uBlock Origin.’
Analytics or tracking? Nobody has a problem with analytics for the publisher’s own site; the problem is tracking across sites which many (myself included) believe is an invasion of privacy.
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@anonymous
What you’re referring to here is cookies which are used to track users around the web and serve them ads.
Ad-blockers such as u-block are blocking tools that publishers use to measure user numbers, viewability and content engagement. This makes it harder for them to make decisions on what content works and doesn’t. This in turn effects the experience of the user.
So its a pretty important factor for publishers to take action on.
Gavin – Teleskope
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I know when a contract can be enforced and cannot be enforced. In reference to ad-blockers, the end user has the determining right if they want ads or not, it is their system. Additionally, Eyeo who makes Ad Block Plus was in court again and won as expected . Excerpt “ The judge said it is perfectly legal for people to install ad-blockers in their browsers as publishers have no contracts with their readers that insist they have to look at the ads.” And this is 100% accurate – if a contract does not exist between the site and the user the no ads can be enforced or pushed without consent. Full article here: http://fortune.com/2016/03/30/.....ddeutsche/
Additionally, The ‘implied contract’ theory that we’ve agreed to view ads in exchange for free content is void because we can’t review the terms first — as soon as we follow a link, our browsers load, execute, transfer, and track everything embedded by the publisher. Our data, battery life, time, and privacy are taken by a blank check with no recourse.” Every time you visit a website with an ad, it’s an implied contract, but since you cannot view all the terms it’s void and cannot be enforced. However under contract law, the only valid contracts are those signed in ink and both parties. Something you cannot do online, and these “bluff statements” like “by continuing to use this site you agree or our terms and conditions” are not legal either.
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