Ad Standards finds Mood Tea ads in breach of health and safety rule
This article and the videos in this article discuss mental health issues. If you or someone you care about needs support, please contact Lifeline 13 11 14 or Beyond Blue 1300 22 4636. In an emergency, call 000.
Ad Standards has found that Mood Tea’s campaign on mental health awareness has breached Section 2.6 of the Australian Association of National Advertisers (AANA) Code of Ethics (the Code), which states that advertising or marketing communications shall not depict material contrary to prevailing community standards on health and safety.
There were also complaints that it breached section 2.1 for its depiction of gender stereotypes, which Ad Standards found not to be true.
The campaign, which was created by The Monkeys, part of Accenture Interactive, was launched for Mood Tea in August. The profits of Mood Tea go towards youth prevention charities.
