Children voice adult’s mental health concerns in campaign for industry’s Mood Tea
This article and the videos in this article discuss mental health issues. If you or someone you care about needs support, please contact Lifeline 13 11 14 or Beyond Blue 1300 22 4636. In an emergency, call 000.
Mood Tea has launched its first consumer-facing campaign, ‘Sip selflessly’, created by The Monkeys.
Mood Tea was launched to the industry earlier this year in February with UnLtd, the profits of which go towards youth suicide prevention charities.
In one of the 30-second spots, two women in Regency-era costumes discuss the impacts of being stalked and cyberbullied, whilst their voices are dubbed over with children’s voices.
In another spot, two men participate in a tea ceremony while discussing their own mental health problems.
