Adcorp invests $1m in video production company Shootsta

July 22, 2016 4:47

Media agency Adcorp has announced it has invested $1m in video production start-up Shootsta.

The move sees Adcorp get a 15% stake in the one-year-old business and values it at just under $7m dollars.

Mike Pritchett co-founder and CEO of Shootsta said: “I have seen this company take off since we launched it this time last year. We’ve secured over 20 blue chip companies in the past six months with little budget for sales or marketing.

“Corporates are falling in love with the idea of using video in every facet of their marketing strategy, and we’re enabling them to take advantage of that trend.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Adcorp David Morris Mike Pritchett Shootsta

2 COMMENTS

Ad Agency Bod 24 Jul 16

Since when has Adcorp been an “outdoor company” and who is David Morris? Adcorp’s CEO is David Morrison, or am I confusing this Adcorp with another Adcorp?

http://www.adcorp.com.au/Mobile/About-Us

http://www.adcorp.com.au/Mobile/Our-Board

User ID not verified.

Alex Hayes 24 Jul 16

Hi Bod,

You’re absolutely right, that’s been fixed up.

Cheers,

Alex – editor, Mumbrella