Adland is keeping things short and sweet to make you click: Semrush

April 21, 2022 10:30

According to “The State of Search 2022″ global report by global data provider Semrush, adland is keeping things short and sweet to make you click, with the study revealing that 71.5% of ads shown by Google only have 3-5 words.

The report also found that Google ignores title tags, rewrites SERP titles 62.1% of the time and 51% of last year’s online searches were only 1-2 words.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics