AdRoll appoints new president, Scott Gifis, and repositions brand

AdRoll has announced Scott Gifis as its president as well as a new brand positioning “to help ambitious companies grow revenue and challenge established brands”.

The shift comes after the ad retargeting company’s rationalisation of its APAC operations that saw most of its Australian staff retrenched late last year.

New president Scott Gifis: “We’re thrilled to unveil the next generation of AdRoll.”

The company, which claims 37,000 customers worldwide, announced its major brand refresh will launch this month, promising it will “be welcomed by AdRoll customers.”

When contacted by Mumbrella, AdRoll’s US PR representatives were unable to provide details of the rebrand or what the roles of founder Aaron Bell or CEO Tony Gabriner will be following Gifis’ appointment.

Included with the brand refresh is a range of upgraded user features including revamped cross-channel campaign reporting features, an expanded native offering, and a self-serve attribution dashboard – “all of which will make it easier for AdRoll customers to confidently grow their business via the platform”.

“We’re thrilled to unveil the next generation of AdRoll, complete with the first of many exciting new capabilities that empower ambitious businesses with the platform to challenge established brands and confidently grow their business,” said Gifis, who was formerly VP and managing director of AdRoll in North America.

“Digital has never been more vital to the success of any business strategy, but it has also never been more complicated.”

 Marius Smyth, vice president, AdRoll EMEA and APAC added: “Our new brand acknowledges what AdRoll has achieved to date while setting the tone for where we will go next.

“Today marks an evolution in our approach as we level the playing field for our customers in EMEA and APAC. Up until now, the odds have not been stacked in favour of ambitious commerce brands in these regions. Established brands in the space often have endless resources, budgets, and teams to win the market. That is all about to change. ”


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