AdRoll appoints new president, Scott Gifis, and repositions brand

AdRoll has announced Scott Gifis as its president as well as a new brand positioning “to help ambitious companies grow revenue and challenge established brands”.

The shift comes after the ad retargeting company’s rationalisation of its APAC operations that saw most of its Australian staff retrenched late last year.

New president Scott Gifis: “We’re thrilled to unveil the next generation of AdRoll.”