AdRoll pushes beyond display advertising with email retargeting platform SendRoll
Ad-tech firm AdRoll is looking to move beyond its roots in traditional display advertising and branch out into other areas of marketing, according to its chief technology officer, Valentino Volonghi.
Volonghi: “There is a lot of opportunity beyond display”
The first extension product of its retargeting technology, ‘performance email marketing platform’ SendRoll, is set to launch in Australia this week, with Volonghi signalling more products are set to follow.
“There’s definitely a lot of opportunity to build marketing tools that go beyond just display ads,” he told Mumbrella. “In particular, there are a lot of high-performance channels AdRoll has not worked on before, and with the experience we’ve got in machine learning we feel we are best positioned to deploy all of our technology in new channels like email – that will be the start.
