Start-up Advvy aims to revolutionise media trading with new platform Unibrief

May 12, 2016 9:38

Advvy founders Tristan Ozinga and Chris Macauley claim new trading platform could save agencies millions

A Queensland start-up is hoping a new approach to media trading, from brief to booking, will revolutionise the sector and create a fundamental shift in the way agencies handle media.

With programmatic the word on everyones lips, Advvy founders Tristan Ozinga and Chris Macauley, believe the industry needs to take a step back and look at the entire media process before moving forward.

The pair, who share experience across traditional and digital media sales, built a radio trading platform initially that used a cloud-based database; however, industry players were not ready to embrace it.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics