Agency invites brands to pay for creative with beer or nappies instead of money

A creative agency believes asking brands for money in exchange for creative services is increasingly problematic. As a solution, it is offering brands the opportunity to pay for creative solutions via contra.

“Are you a brand that sells beer? Why not pay in beer? Do you make nappies? Transact in nappies. If you sell flights and hotel rooms, why not buy creative with them? That’s right. Creative for contra,” the company’s proposition says.

The agency is inviting brands to submit their briefs

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