AI is making us more creative: Australian marketers

Australian marketers are more positive about generative AI’s creative function than their international peers, with 77% declaring the technology had enhanced their team’s creativity, in a global survey by Canva.

Across the nine countries surveyed, Australia was one of the most receptive regions to trialling generative AI in the workplace, and ranked highest globally when asked if the technology was enhancing creativity.

[click to enlarge]

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.