Aldi loses court battle against union marketing campaign
German discount supermarket chain Aldi has lost a lengthy legal battle against the Transport Worker’s Union over a marketing campaign that focused on the safety and wages of truck drivers transporting groceries.
Aldi said the union’s various pickets, leaflets and press releases were misleading or deceptive, and caused injurious falsehood, a defamation-like claim available to companies.
Aldi gets away with heaps.
IMHO opinion I’m staggered they’ve never been challenged on their packaging for ‘passing-off’.
Just like when they said, ‘Like brands, Only cheaper’.
Every product they had was ‘a brand’.
The brand names were registered. The pack designs registered.
In other words – they’re not like brands, THEY ARE BRANDS.
They should’ve been forced to say ‘Aldi brands. We think there cheaper’ – because I guarantee WW’s, Coles. IGA, Foodland, Bi-Lo and ever other supermarket wouldn’t nee allowed to say their house brand products are ‘Like brands. Only cheaper’.
Aldi is a great business – I respect them and their success but…….. they don’t always compete on a level playing field.
Different rules, dude, you only have to dig on the surface to see what the big boys do… and it ain’t pretty. Woolworths and Coles set the pace bro.