‘All channels have their role’ but ATL can’t drive the same results, says News Corp

With the largest network of publishing brands in Australia, News Corp has built a significant business out of its bespoke content offering.

And, Danica Robinson, Newsamps head of client strategy and solutions, NSW Consortium, is confident that News Corp Australia’s client strategy and solution arm, Newsamp, can hold a candle to traditional formats when it comes to driving results for advertisers.