‘All it takes is a sip’: Reignited taste test challenge continues for Pepsi Max

The Pepsi Max Taste Challenge has returned for a second year in a row, telling consumers that determining the best tasting cola doesn’t require extreme tests, ‘all it takes is a sip’.

Pepsi reinvented the famous 1970s taste test campaign last year, offering consumers the choice between a beverage that can ‘show you how good the truth can taste’ or one that ’causes the story to end’ in a Matrix-style ad.

The new campaign sees people testing out different types of cola through poking, bathing, and sniffing the beverages.