Pepsi parodies The Matrix in reinventing its 1970s taste test challenge
Pepsi has parodied the famous ‘Blue Pill, Red Pill’ scene from the 1999 film, The Matrix, in its latest campaign.
In its take on the scene, the blue pill – “where the story ends” – is replaced by a red can of generic cola, and the red pill – which “shows you how deep the rabbit hole goes” – is replaced by a Pepsi Max can.
The original scene can be seen here:
Is there a pill to show which will make you fatter?
This is awful. What’s happened to TBWA? They used to be creatively strong.
This is a truly creatively bankrupt campaign, from the terrible execution and dated 90s reference through to the whitewashing of Morpheus and the unfortunate appropriation of red pill/blue pill by misogynist mens rights groups (which to be fair, may be their target audience?)
Reinventing the 1970s taste test challenge with 1990s reference material.