Exhibition: alternative content invades Australian screens
It’s not often that Andre Rieu, Iron Maiden and New York’s Metropolitan Opera descend on regional Australia to perform a strong of live shows, but our cinemas are helping to lure them. Laine Lister writes.
It all started with a purple dinosaur, a big red car and four jolly, middle-aged men sporting a rainbow fashion disaster.
It was Christmas 2008 and the illustrious musical group for kids, The Wiggles, lent its name and box office magnetism to launch a novel form of entertainment –alternative content – in turn jump starting new revenues for cinema operators.
