Amazon, ageism and automated trading: Predicting the future of media agencies

From diversity to automated trading, PHD’s Mark Jarrett takes us through the what he expects the media agencies landscape to look like in 2018.

Predictions for the upcoming year is never an easy task. Luckily, no-one ever checks if they come true and usually, the “future” is already here, but we just haven’t worked out what to do with it yet.

Having said that, here are a few issues that are already on the industry’s agenda that could grow and evolve into bigger talking points in 2018.

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