An ‘alternative to Facebook and Google’: Outbrain’s Andrew Burke on open web’s options for marketers
Mumbrella’s Zanda Wilson caught up with Outbrain managing director APAC & growth markets Andrew Burke to chat about growth plans now that most major digital publishers have signed on with an open web advertising platform, and what his company is doing to prevent misinformation from appearing on its feeds.
Outbrain is one of several open web advertising platforms that display links on some of Australia’s biggest digital publishers, and undoubtedly one of the most influential.
The open web discovery and native advertising provider recently confirmed a partnership with Nine’s suite of digital assets, following months of speculation. The deal came shortly before Australian Community Media signed on with Outbrain in a three-year partnership of its own.
Moves like those are catching the attention of marketers, especially those looking for new ways to spend with the ongoing impact of lockdown on traditional sectors. And even though Outbrain was founded in 2006, 2021 seems like a year of opportunity, with advertising on Google and Facebook under the scrutiny.
