An investigation into IGTV’s strategy
Is IGTV going to work? It’s the question on everyone’s lips, and Smarty Talks’ Diego Monteiro might very well have the answer.
Instagram recently announced IGTV, a vertical video section that allows the sharing of videos up to one hour in length. In order to find out whether IGTV will succeed, and how it will impact marketers, let’s first take a look at the existing players.
Facebook, which also owns Instagram, has not been successful with its “video first” strategy, announced almost two years ago by Mark Zuckerberg.
