YouTube tightens monetisation criteria amid brand safety concerns

Josie Tutty

January 17, 2018 1:11

YouTube has announced stricter criteria for entry into its monetised YouTube Partner Program (YPP) amid growing brand safety concerns from advertisers.

Under the new rules, creators will need to have clocked up 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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