Analysts: Election may give minor boost to lacklustre ad market

January 31, 2013 12:20

Prime Minister Julia Gillard.

Media analysts are tipping the September federal election will provide a boost for Australia’s lacklustre advertising market.

However, some analysts are sceptical about whether political party spending will compensate for revenue lost from government spending during the mandated blackout on Commonwealth advertising.

“Political party spending is not actually that large,” said Fusion Strategy’s Steve Allen.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Wayne 31 Jan 13

“Election to boost lacklustre ad market”! Read: we’re going to be bombarded with this shit for the next nine months!!!!!!!!!!!!!!!!!!!!!! I’m over it already, I tells ya!

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