Andrew Holt set to challenge marketing’s ‘short game’ focus with new consultancy

Former VCCP and Clemenger BBDO exec, Andrew Holt, has announced his new marketing consultancy called The Whole Picture.

The new consultancy was born out of Holt’s desire to challenge the manner in which the industry has become increasingly tactical and communication-centric, with marketing myopia too often seeing brand looked at as a cost rather than a fundamental aspect of business growth.

Andrew Holt