Low tolerance for shit, not low attention spans, affecting brands, argue creative leaders

Creative leaders at yesterday’s Mumbrella Sessions event in Sydney have argued that brands are battling a “low tolerance for shit” more than they are a small consumer attention span. 

A panel consisting of Louise Cummins, marketing and digital innovations director at H&R Block, Dan Monheit, founder of Hardhat and Dave Hartmann, strategy partner at Special Group Australia discussed the state of the creative industry in an environment that has brought on intense competition as we head towards a post-pandemic state. The panel was moderated by Damian Francis, Mumbrella’s head of content.

(L to R) Damian Francis, Dan Monheit, Dave Hartmann and Louise Cummins.